PROSPECTS AND OPPORTUNITIES
Retail volume sales are set to decline as the market matures
Retail volume sales are expected to decrease over the forecast period as the market reaches maturity following strong growth during the COVID-19 period. Slower replacement cycles and saturated penetration in key segments such as desktops and tablets are driving the overall decline.
AI, sustainability and connectivity is expected to shape the next phase of product development
Over the forecast period, technological progress in Poland’s computers and peripherals market is expected to centre on AI-driven features, sustainability, and advanced connectivity. AI-enabled devices, such as smart keyboards that adapt to typing habits or PCs that optimise battery life based on usage patterns, are becoming increasingly common.
Hybrid devices and modular solutions are set to lead innovation
Innovation during the forecast period will focus on hybrid devices and modular computing solutions that reflect evolving work and lifestyle patterns. Polish consumers can expect more convertible laptops, such as the Lenovo Yoga or HP Spectre x360, with detachable screens or 360-degree hinges, offering flexibility for both work and entertainment.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Poland - Category analysis
KEY DATA FINDINGS
Low level growth as sales are challenged by lower discretionary spending
Lenovo Technology BV strengthens its lead in computers and peripheral
Retail e-commerce leads distribution, increase its share to be the most dynamic channel
Retail volume sales are set to decline as the market matures
AI, sustainability and connectivity is expected to shape the next phase of product development
Hybrid devices and modular solutions are set to lead innovation
Consumer Electronics in Poland - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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