PROSPECTS AND OPPORTUNITIES
Growth opportunities remain for maturing category
Despite predictions for an overall volume decline for computers and peripherals in Saudi Arabia over the forecast period, driven by maturing retail demand, some growth opportunities remain. Hybrid work and e-learning will continue to be significant catalysts, with a persistent demand for business laptops, webcams, and ergonomic peripherals, while digital education initiatives will support sales of tablets and student-friendly laptops.
Innovation focuses on AI, and attracting the gaming community to add value
Innovation in computers and peripherals in Saudi Arabia is predicted to advance rapidly over the forecast period, driven by the integration of AI, cloud, and IoT technologies. Cloud-optimised laptops for business and education will become increasingly prevalent, supporting lightweight OS platforms with cloud-first architecture.
Sustainability, smart distribution and cybersecurity to be at forefront of development
Sustainability is poised to significantly influence product development in computers and peripherals in Saudi Arabia over the forecast period. Brands such as HP and Lenovo will likely increasingly use recycled plastics and energy-efficient components, while modular designs for easy repair and component upgrades will help reduce e-waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Laptops benefits from hybrid working and rise of gaming
Players review strategies to remain relevant in intense competitive landscape
E-commerce makes further gains in landscape dominated by specialists
Growth opportunities remain for maturing category
Innovation focuses on AI, and attracting the gaming community to add value
Sustainability, smart distribution and cybersecurity to be at forefront of development
Consumer Electronics in Saudi Arabia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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