PROSPECTS AND OPPORTUNITIES
Laptop growth is not set to be strong enough to offset an overall decline
Sales of computers and peripherals in Argentina are expected to decline overall during the forecast period. Laptops are the only category with a positive outlook, supported by ongoing demand for portability and the growing prevalence of hybrid work models.
Continuous ink system printers gain ground in Argentina as laser models lose share
In Argentina, laser printers are expected to lose share over the forecast period as consumers increasingly opt for printers with continuous ink system technology, which offer significantly lower printing costs. For example, a toner cartridge costing around ARS80,000 typically yields 1,500 to 2,000 prints, whereas a continuous ink system costing ARS100,000 for four tanks can produce up to 7,500 colour prints—or more than double that in black and white.
Portability trends and gaming innovation will drive a shift from desktops to laptops
Despite the growing popularity of gaming, which remains a positive driver for monitors and desktops, overall sales of these categories in Argentina are expected to decline. While some gamers continue to build customised gaming stations using separate components, laptop manufacturers are increasingly offering high-performance models specifically designed for gaming, further shifting demand away from desktops.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Argentina - Category analysis
KEY DATA FINDINGS
Economic turmoil and import recovery shapes computers and peripherals in Argentina
Hewlett-Packard Argentina SRL leads while second-placed Lenovo SA records strong growth
Specialist retailers dominate sales of computer and peripherals while retail e-commerce gains ground
Laptop growth is not set to be strong enough to offset an overall decline
Continuous ink system printers gain ground in Argentina as laser models lose share
Portability trends and gaming innovation will drive a shift from desktops to laptops
Consumer Electronics in Argentina - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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