PROSPECTS AND OPPORTUNITIES
Voice-first interfaces will transform portable electronics user experience in the years ahead
With an increasing number of local consumers choosing to speak rather than type, voice-first technology is rapidly emerging as a transformative force in device usage. Sending messages without the use of a keypad and seamlessly navigating applications in various regional languages are making interactions more intuitive and accessible.
Augmented reality integration will lead to new mobile computing paradigms
Augmented reality (AR) is steadily evolving into practical, everyday applications in India. Local consumers now increasingly use their phones to visualise how a new sofa would look in the home or to receive navigation guidance projected directly onto actual streets, offering a glimpse of a future less reliant on screens.
Localised manufacturing ecosystem will boost innovation and affordability
India's portable electronics industry is undergoing a transformation, fuelled by the rise of a strong domestic manufacturing base, which has been supported by government initiatives and shifts in global supply chains. The Production Linked Incentive (PLI) scheme has encouraged prominent manufacturers to set up or enlarge their production plants in India, moving past basic assembly to more advanced component fabrication.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in India - Category analysis
KEY DATA FINDINGS
Wireless speakers' performance drives overall category growth in 2025
Hyperlocal content ecosystems reshape value propositions
Multifunctional devices reflect shared use within Indian homes
Voice-first interfaces will transform portable electronics user experience in the years ahead
Augmented reality integration will lead to new mobile computing paradigms
Localised manufacturing ecosystem will boost innovation and affordability
Consumer Electronics in India - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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