PROSPECTS AND OPPORTUNITIES
Wireless speakers will continue to drive growth within portable players
Wireless speakers will continue to drive growth within portable players over the forecast period, supported by stable or reduced prices, alongside a resurgence of premium brands that previously saw a decline due to low consumer purchasing power. As the economy improves, consumers who could not afford high-end brands may shift towards these higher-priced options, seeking improved sound quality compared to the quality offered by generic brands.
Ongoing innovations expected in wireless speakers
Ongoing innovations are expected in wireless speakers over the forecast period. Manufacturers will continue to launch new designs and products with improved audio quality.
The market will remain competitive, as brands look to capitalise on the growing wireless speaker trend
Over the forecast period, new entrants are expected to flood the market with affordable wireless speakers, targeting budget-conscious consumers through innovative product developments. This has already been seen within the review period, with cheap products being acquired on online platforms such as Temu.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Nigeria - Category analysis
KEY DATA FINDINGS
Wireless speakers drive robust growth within portable players
Zealot Digital maintains its leading place through its strong position in wireless speakers
Electronics and appliance specialists maintain leading channel place
Wireless speakers will continue to drive growth within portable players
Ongoing innovations expected in wireless speakers
The market will remain competitive, as brands look to capitalise on the growing wireless speaker trend
Consumer Electronics in Nigeria - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
-
- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!