PROSPECTS AND OPPORTUNITIES
Growth for wireless speakers as they will be increasingly popular in both urban and rural areas
Sales of portable players in Vietnam are forecast to grow at a CAGR of 4% over the forecast period to reach 228,000 units in 2030. This modest growth will be underpinned by wireless speakers.
AI integration into wireless speakers set to become increasingly prevalent
AI is increasingly being integrated into wireless speakers, much like other consumer electronics. AI algorithms can analyse users' listening habits and preferences to offer personalised music recommendations, playlists, and content suggestions tailored to individual tastes.
Continuous developments anticipated in wireless speakers
Companies are expected to pivot their strategies towards continuous technological advancements, with wireless speakers forecast to lead this transformation. Future wireless speakers in Vietnam are likely to incorporate advanced features such as 360-degree spatial audio, which provides an immersive sound experience, and AI-powered voice assistants with enhanced natural language understanding, making user interaction more intuitive and seamless.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Vietnam - Category analysis
KEY DATA FINDINGS
Growth for wireless speakers offsets the decline for portable media players
Sony maintains its lead, but Google’s competitive pricing drives share growth
Retail e-commerce continues its rising trend
Growth for wireless speakers as they will be increasingly popular in both urban and rural areas
AI integration into wireless speakers set to become increasingly prevalent
Continuous developments anticipated in wireless speakers
Consumer Electronics in Vietnam - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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