PROSPECTS AND OPPORTUNITIES
Category becomes clearer after elimination of portable multimedia players
Portable multimedia players and other portable media players have become redundant for consumers in Austria, and this will lead to ongoing decline in volume sales over the forecast period. These devices cannot compete with the high penetration of smartphones, which are used for music consumption on the go, usually in conjunction with headphones or wireless speakers.
Wireless speakers to remain a popular item
Wireless speakers are expected to post steady yet relatively small volume declines in the forecast period. At the same time, consumers' quality expectations will continue to rise, meaning that constant value growth should remain positive, at least in current terms.
Increasing penetration rate of e-readers expected
Demand for e-readers is likely to remain stable in the forecast period with only low rates of volume decline. In view of the long replacement cycles, e-reader penetration is likely to keep increasing slowly, which means that demand for e-books will continue to have good growth opportunities.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Austria - Category analysis
KEY DATA FINDINGS
High demands of consumers lead to stable current value growth
Consumers willing to trade up in wireless speakers
Despite high levels of saturation, e-readers record value growth
Category becomes clearer after elimination of portable multimedia players
Wireless speakers to remain a popular item
Increasing penetration rate of e-readers expected
Consumer Electronics in Austria - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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