PROSPECTS AND OPPORTUNITIES
Technological advancements to boost wireless speakers but derail e-readers
Retail sales of wireless speakers are projected to grow healthily in volume terms and fast in value (constant 2024 prices) terms through the forecast period. The increased use of smartphones and streaming services are likely to continue to play an important role in this performance.
Streaming services and TV box to boost upgrades of wireless speakers for better cinematic experience
Malaysia’s high numbers of streamers and TV box users are predicted to encourage upgrades of wireless speakers to enhance the quality of the user experience. This is supported by high and increasingly affordable broadband data access, high smartphone penetration and young consumers’ lifestyle preferences, which favour subscriptions to Spotify, YouTube Music, Netflix, Disney+, etc, to stream a cinematic experience at home.
BNPL and broadband packages likely to boost wireless speakers
The trend of purchasing consumer electronics, including portable players, via sales events on e-commerce marketplaces is predicted to continue, as consumers seek convenience and extra discounts. E-commerce marketplaces are known for competitive prices, easy return policies and reliable buyers’ reviews, which are greatly welcomed by young consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Malaysia - Category analysis
KEY DATA FINDINGS
Slow economic improvement and lifestyle tax relief offer sales opportunities
Young consumers’ lifestyles and streaming services are significant contributors to sales of wireless speakers
Moves towards omnichannel retailing as both offline and online channels enjoy popularity
Technological advancements to boost wireless speakers but derail e-readers
Streaming services and TV box to boost upgrades of wireless speakers for better cinematic experience
BNPL and broadband packages likely to boost wireless speakers
Consumer Electronics in Malaysia - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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