Retail volume sales of portable players in Chile are expected to record a -3% CAGR over the forecast period, falling to 166,000 units by 2030. The ongoing decline will be primarily due to the popularity of multifunctional devices and major brands ceasing the production of new models.
E-readers is also expected to face further double-digit declines as younger consumers, particularly Generation Z, have developed a stronger preference for paper books rather than digital devices. Many Chileans are exposed to multiple screens throughout the day, mainly due to the use of computers and smartphones, which has contributed to eye strain and general digital fatigue.
In the coming years, producers of portable players in Chile are expected to adopt aggressive pricing strategies and promotions to drive volume sales. They may also prioritise product innovation, introducing multifunctional and technologically advanced devices to differentiate their offerings and appeal to tech-savvy consumers.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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