PROSPECTS AND OPPORTUNITIES
Lack of innovation and further shift towards multifunctional devices to hinder future growth prospects
Retail volume sales of portable players in Chile are expected to record a -3% CAGR over the forecast period, falling to 166,000 units by 2030. The ongoing decline will be primarily due to the popularity of multifunctional devices and major brands ceasing the production of new models.
Digital detox to drive further decline for e-readers
E-readers is also expected to face further double-digit declines as younger consumers, particularly Generation Z, have developed a stronger preference for paper books rather than digital devices. Many Chileans are exposed to multiple screens throughout the day, mainly due to the use of computers and smartphones, which has contributed to eye strain and general digital fatigue.
Players set to adopt significant discounts to drive volume sales
In the coming years, producers of portable players in Chile are expected to adopt aggressive pricing strategies and promotions to drive volume sales. They may also prioritise product innovation, introducing multifunctional and technologically advanced devices to differentiate their offerings and appeal to tech-savvy consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Chile - Category analysis
KEY DATA FINDINGS
Wireless speakers shows some resilience in a declining category
Highly fragmented competitive landscape dominated by smaller players
General merchandise stores and e-commerce continue to drive distribution
Lack of innovation and further shift towards multifunctional devices to hinder future growth prospects
Digital detox to drive further decline for e-readers
Players set to adopt significant discounts to drive volume sales
Consumer Electronics in Chile - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
-
- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!