PROSPECTS AND OPPORTUNITIES
New models expected in wireless speakers amidst high demand for innovation
Wireless speakers is expected to remain the largest and fastest growing category within portable players in Brazil in the forecast period. It therefore continues to attract new players, with companies such as Xiaomi introducing fresh models to meet the growing demand in the country.
E-readers faces challenges from digital distractions
E-readers, while not seeing such high sales as the dominant wireless speakers, is also set to experience a gradual uptick in retail volume sales in the forecast period, as Brazilians increasingly embrace reading as a form of leisure, at least a niche group of consumers. With more people seeking out hobbies that can be enjoyed at home or during commutes, e-readers are becoming a convenient option for those who want to carry their library with them.
Piracy and counterfeiting likely to impact wireless speakers in Brazil
While wireless speakers in Brazil is expected to continue to see significant growth, piracy and counterfeiting have emerged as serious issues, particularly for established brands such as JBL. This brand reportedly loses millions of real per year due to the proliferation of counterfeit products.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Brazil - Category analysis
KEY DATA FINDINGS
Wireless speakers continues to dominate portable players and sees significant growth
Promotional events continue to propel sales of wireless speakers in Brazil
Amazon dominates e-readers with Kindle, but faces emerging competition
New models expected in wireless speakers amidst high demand for innovation
E-readers faces challenges from digital distractions
Piracy and counterfeiting likely to impact wireless speakers in Brazil
Consumer Electronics in Brazil - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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