PROSPECTS AND OPPORTUNITIES
Marshall raises the bar with feature-rich Kilburn III
Overall category volume growth should return to positive figures during the forecast period, with sales driven by e-readers and wireless speakers. Wireless speakers is falling in the US in 2025 as demand softens.
Innovation breathes life into wireless speakers
Wireless speakers faces pressures from saturation and slower replacement cycles, but new launches demonstrate the potential of niche growth opportunities. Stormberg-Carlson, a legacy brand, re-entered the market in 2025 with its Twin 2 speakers.
Importance of niche positioning and strategic targeting, with audio books set to disrupt e-readers
The portable players category will depend on innovation and niche positioning to remain relevant. E-readers maintain a loyal audience among avid readers, with Kindle and Kobo focusing on enhancements to display quality, lighting and battery life.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in the US - Category analysis
KEY DATA FINDINGS
Portable players faces accelerated decline as relevance fades
Amazon maintains leadership in a shrinking portable players market
E-commerce holds steady as the dominant channel for portable players
Marshall raises the bar with feature-rich Kilburn III
Innovation breathes life into wireless speakers
Importance of niche positioning and strategic targeting, with audio books set to disrupt e-readers
Consumer Electronics in the US - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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