Portable players will remain on a positive trajectory during the forecast period. Wireless speakers will drive overall growth, as the obsolescence of portable media players and the lack of interest in e-readers will continue to diminish their presence in the market.
As retail e-commerce continues to expand, players are increasingly focused on promotional strategies, with consumers increasingly influenced by personalised advice. It is essential to leverage the influence of social media platforms – especially TikTok and Instagram.
Looking for flawless sound reproduction, AI has become and will continue as the ideal partner to improve experiences. For instance, top players like JBL have recently introduced AI Sound Boost, which significantly reduces the distortion by analysing music in real time.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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