PROSPECTS AND OPPORTUNITIES
Portable players benefits from must-have status of wireless speakers
Portable players will remain on a positive trajectory during the forecast period. Wireless speakers will drive overall growth, as the obsolescence of portable media players and the lack of interest in e-readers will continue to diminish their presence in the market.
In-store and influencer marketing to improve positioning
As retail e-commerce continues to expand, players are increasingly focused on promotional strategies, with consumers increasingly influenced by personalised advice. It is essential to leverage the influence of social media platforms – especially TikTok and Instagram.
It's all about the experience
Looking for flawless sound reproduction, AI has become and will continue as the ideal partner to improve experiences. For instance, top players like JBL have recently introduced AI Sound Boost, which significantly reduces the distortion by analysing music in real time.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Colombia - Category analysis
KEY DATA FINDINGS
Wireless speakers continue to drive growth
Bose continues to lead
In-store purchases are highly valued by consumers
Portable players benefits from must-have status of wireless speakers
In-store and influencer marketing to improve positioning
It's all about the experience
Consumer Electronics in Colombia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
-
- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!