Portable players is expected to see solid growth in retail volume terms over the forecast period but this will be driven almost entirely by wireless speakers with the other product categories becoming increasingly niche. As an increasing number of consumers stream music and are also increasingly connected to the internet, there is still seen to be strong growth potential in wireless speakers and therefore sales are expected to continue growing at a healthy pace.
Product quality is likely to increase over the forecast period with the focus set to be on products that can fully integrate into the home or office. Alongside playing music consumers are also increasingly using smart wireless speakers for other purposes such as ordering food, receiving the news/checking the weather and controlling other smart devices.
It is likely that there will be a continuing polarisation of the market between high-priced wireless speakers that offer contemporary designs and superior sound quality and more affordable wireless speakers that focus on portability and useability. Brands such as JBL are likely to do well as they offer various products at different levels across the price spectrum, as well as offering a range of product sizes to meet different occasions, including smaller units for carrying around and larger ones for hosting parties and events.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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