PROSPECTS AND OPPORTUNITIES
Wireless speakers will remain critical to the future of portable players
Portable players is expected to see solid growth in retail volume terms over the forecast period but this will be driven almost entirely by wireless speakers with the other product categories becoming increasingly niche. As an increasing number of consumers stream music and are also increasingly connected to the internet, there is still seen to be strong growth potential in wireless speakers and therefore sales are expected to continue growing at a healthy pace.
Smart home integration and modern designs likely to influence demand
Product quality is likely to increase over the forecast period with the focus set to be on products that can fully integrate into the home or office. Alongside playing music consumers are also increasingly using smart wireless speakers for other purposes such as ordering food, receiving the news/checking the weather and controlling other smart devices.
Value brands such as JBL expected to drive demand
It is likely that there will be a continuing polarisation of the market between high-priced wireless speakers that offer contemporary designs and superior sound quality and more affordable wireless speakers that focus on portability and useability. Brands such as JBL are likely to do well as they offer various products at different levels across the price spectrum, as well as offering a range of product sizes to meet different occasions, including smaller units for carrying around and larger ones for hosting parties and events.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Morocco - Category analysis
KEY DATA FINDINGS
Wireless speakers see strong demand in an otherwise declining market
Premium brands of wireless speakers the big winners in 2025
E-commerce making significant gains as consumers look for the best deals
Wireless speakers will remain critical to the future of portable players
Smart home integration and modern designs likely to influence demand
Value brands such as JBL expected to drive demand
Consumer Electronics in Morocco - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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