PROSPECTS AND OPPORTUNITIES
Sales set to continue on a downward spiral
Sales of portable players are expected to continue declining in retail volume terms over the forecast period overall. The category is already mature with there seen to be limited growth potential remaining on a per capita basis.
Wireless speakers set to be the focus of new product development and innovation
Wireless speakers is projected to see a more stable performance compared to other categories within portable players. Nonetheless, volume sales of wireless speakers are still expected to decline due to category maturity and thus players will need to invest in new product development and innovation to sustain demand.
E-readers should remain relevant despite dwindling sales
While e-readers will register further volume decline over the forecast period, the players that remain present in the category are expected to continue investing in new product development. There is still potential demand for e-readers and further innovation could increase their appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Norway - Category analysis
KEY DATA FINDINGS
Wireless speakers remains a relative bright spot in a declining category
Competitive landscape
Appliances and electronics specialists have a big hand in sales both online and offline
Sales set to continue on a downward spiral
Wireless speakers set to be the focus of new product development and innovation
E-readers should remain relevant despite dwindling sales
Consumer Electronics in Norway - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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