PROSPECTS AND OPPORTUNITIES
Overall volume sales to remain positive, driven by the ongoing success of wireless speakers
Overall volume sales of portable players will remain positive over the forecast period, driven by the healthy ongoing performance expected in wireless speakers. Meanwhile, e-readers will fall back into a slump, as has been seen in the review period, due to cannibalisation from multifunctional devices (e.
Innovations expected to be focussed on wireless speakers — the most important and interesting category in portable players
As wireless speakers is the most important and relevant category within portable players, it is wireless speakers which will see the strongest manufacturer and retailer focus and innovation over the forecast period. Developments are expected in digital functionality, alongside enhanced sound systems, and Artificial Intelligence (AI) incorporation, alongside smooth connectivity to paired devices.
Competitive landscape expected to remain largely the same, albeit with heightened competition between small players in wireless speakers
The competitive landscape is expected to remain largely the same over the forecast period, due to declining interest in many portable players. However, stronger competition is expected to emerge amongst the smaller players in wireless speakers, particularly as online sales continue to grow, enabling numerous brands across different price ranges to meet their target consumer audience.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Turkey - Category analysis
KEY DATA FINDINGS
Portable players fare well, driven by a rebound in e-readers and the ongoing success of wireless speakers
Aztek maintains its lead, thanks to strong cross-category performance
Appliances and electronics specialists maintain lead, although e-commerce is increasingly competitive
Overall volume sales to remain positive, driven by the ongoing success of wireless speakers
Innovations expected to be focussed on wireless speakers — the most important and interesting category in portable players
Competitive landscape expected to remain largely the same, albeit with heightened competition between small players in wireless speakers
Consumer Electronics in Turkey - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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