PROSPECTS AND OPPORTUNITIES
Wireless speakers are set to record consistent growth across the forecast period
Across the forecast period, portable players in South Africa are expected to record positive growth in retail volume terms. This growth will be driven exclusively by wireless speakers, which remains the dominant sub-category due to its versatility, improved battery life, and compatibility with smartphones and other devices.
Wireless speakers are set to drive growth through enhanced digital features
Over the forecast period, digital and technological advancements are expected to continue driving growth and innovation within wireless speakers. Connectivity improvements, including widespread adoption of Bluetooth 5.
More brands are expected to exit portable media players over the forecast period
The number of brands in portable media players in South Africa is expected to decrease over the forecast period. Many of the functions provided by these media players can now be integrated into existing devices, such as smartphones and tablets.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in South Africa - Category analysis
KEY DATA FINDINGS
Wireless speakers drive growth within portable players while other products decline
JBL leads portable players due to its strong position within wireless speakers
Retail e-commerce records solid growth as a distribution channel for portable players
Wireless speakers are set to record consistent growth across the forecast period
Wireless speakers are set to drive growth through enhanced digital features
More brands are expected to exit portable media players over the forecast period
Consumer Electronics in South Africa - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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