PROSPECTS AND OPPORTUNITIES
Growth to be driven by wireless speakers due to smartphone compatibility and a wide product range at various prices
Retail volume sales of portable players in Thailand are forecast to grow at a CAGR of 7% over the forecast period, reaching 335,000 units by 2030. However, declines are anticipated in sales of all categories in portable players excluding wireless speakers.
Improvements expected beyond technological advancements
Over the forecast period, wireless speakers is anticipated to see significant digital and technological advancements in Thailand, primarily centred on enhancing audio quality. These improvements will be driven by the adoption of advanced codecs and spatial audio technologies, which promise to deliver a more immersive and high-fidelity listening experience.
Companies will need to adapt to changing consumer trends
In Thailand, portable players is expected to witness several innovative trends over the forecast period, driven by changing consumer preferences. A notable development is expected to be the emergence of ultra-portable, rugged wireless speakers designed to withstand the rigours of outdoor activities.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Thailand - Category analysis
KEY DATA FINDINGS
Wireless speakers drives growth thanks to portability and the rise of smart homes
The two leaders see share growth due to their good reputation for audio quality
An increasing number of consumers turn to the wide product range and promotions offered by retail e-commerce
Growth to be driven by wireless speakers due to smartphone compatibility and a wide product range at various prices
Improvements expected beyond technological advancements
Companies will need to adapt to changing consumer trends
Consumer Electronics in Thailand - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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