PROSPECTS AND OPPORTUNITIES
Slow adoption of smart homes hinders progress for portable players in Japan
Sales of portable players are expected to see further decline during the forecast period. Despite an increase in the share of smart appliances, the penetration of smart homes remains slow.
Advancements in smart speakers with GenAI
The future of smart speakers, represented by Google Nest and Amazon Echo, hinges significantly on the integration of Generative AI (GenAI). Traditional smart speakers have been limited to basic responses and not-so-intelligent Q&A sessions.
Only minimal decline anticipated for e-readers in Japan
The forecast decline for e-readers is expected to be marginal, with relatively steady sales likely. Even as smartphones increase in size and more models adopt OLED screens, the superiority of e-readers for reading remains unshaken.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Japan - Category analysis
KEY DATA FINDINGS
Decline for portable players in 2025
Challenges and saturation in wireless speakers
E-readers remains resilient in Japan
Slow adoption of smart homes hinders progress for portable players in Japan
Advancements in smart speakers with GenAI
Only minimal decline anticipated for e-readers in Japan
Consumer Electronics in Japan - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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