Sales of portable players are expected to see further decline during the forecast period. Despite an increase in the share of smart appliances, the penetration of smart homes remains slow.
The future of smart speakers, represented by Google Nest and Amazon Echo, hinges significantly on the integration of Generative AI (GenAI). Traditional smart speakers have been limited to basic responses and not-so-intelligent Q&A sessions.
The forecast decline for e-readers is expected to be marginal, with relatively steady sales likely. Even as smartphones increase in size and more models adopt OLED screens, the superiority of e-readers for reading remains unshaken.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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