PROSPECTS AND OPPORTUNITIES
Google expected to overtake Amazon in wireless speakers, after years of continuous growth
Between 2019 and 2024, Amazon.de GmbH saw a declining retail volume share in wireless speakers in Germany, while Google Inc saw continued growth.
Another boom in e-readers expected with the launch of coloured edition of Amazon’s Kindle
Amazon had not yet joined the coloured e-readers trend in 2024, and is thus expected to lose share to its competitors until it does. However, Amazon Kindle Color has been awaited since the coloured innovation of e-ink became known.
Portable multimedia players expected to become obsolete
In contrast to wireless speakers and e-readers, portable media players is expected to continue to decline significantly in retail volume terms in Germany in the forecast period, as the purpose of such products is already fulfilled by a variety of other products, especially smartphones. Since it does not seem as though any innovation could change this trend in the future, it is expected that portable multimedia players in particular will be reduced to a niche category.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Germany - Category analysis
KEY DATA FINDINGS
Portable players sees growth due to popularity of wireless speakers and innovation of coloured e-readers
Boom in e-readers due to innovation of coloured e-readers
Appliances and electronics specialists remains the main channel for portable players, due to need for informed purchases and in-person testing
Google expected to overtake Amazon in wireless speakers, after years of continuous growth
Another boom in e-readers expected with the launch of coloured edition of Amazon’s Kindle
Portable multimedia players expected to become obsolete
Consumer Electronics in Germany - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
-
- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!