PROSPECTS AND OPPORTUNITIES
Portable media players are set to lose ground as multifunctional technology takes over
Sales of portable players in Poland are expected to decline overall throughout the forecast period. While wireless speakers, particularly smart wireless models, is projected to maintain volume growth, this will not be sufficient to offset the sharp and ongoing decline in traditional portable media players.
Innovation is set to shift toward smarter, more versatile wireless speakers
Technological innovation in portable players is set to focus on smart wireless speakers. Manufacturers are prioritising deeper integration with voice assistants such as Google Assistant and Alexa, alongside seamless multi-room audio and AI-driven personalised sound profiles that adapt to user preferences and environments.
Sustainability may create a competitive edge within smart wireless speakers
Sustainability will also emerge as a key focus, with brands increasingly exploring the use of recycled materials, biodegradable packaging, and energy-efficient components in both production and product design. For example, Google has committed to using recycled plastic in many of its devices, with the Nest Audio speaker made from 70% recycled plastic.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Poland - Category analysis
KEY DATA FINDINGS
Wireless speakers drive sales, while e-readers record positive growth
Samsung Electronics Polska Sp leads while smart speaker brands gain ground
Appliances and electronics specialists lead as consumers appreciate testing products in person
Portable media players are set to lose ground as multifunctional technology takes over
Innovation is set to shift toward smarter, more versatile wireless speakers
Sustainability may create a competitive edge within smart wireless speakers
Consumer Electronics in Poland - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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