Retail volume sales of portable players are expected to rise over the forecast period despite most categories being seen as outdated and seeing a lack of innovation and a decline in product variety and availability. For e-readers, the major obstacles are the limited availability of content in Greek and the fact that most Greeks are not familiar with e-books.
There is not much potential for technological advances in the category, as most of the products in portable players are seen as outdated and are gradually disappearing from the market. Despite global developments in e-books, the low appeal of these products to Greek consumers is off-putting for companies to invest in introducing new e-readers in the Greek market.
The only portable players category that will continue to attract investment is wireless speakers. The category’s performance will be hindered by maturity to some degree as penetration has increased dramatically, allowing little room for new purchases.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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