PROSPECTS AND OPPORTUNITIES
Wireless speakers to drive growth
Retail volume sales of portable players are expected to rise over the forecast period despite most categories being seen as outdated and seeing a lack of innovation and a decline in product variety and availability. For e-readers, the major obstacles are the limited availability of content in Greek and the fact that most Greeks are not familiar with e-books.
Little potential in e-readers
There is not much potential for technological advances in the category, as most of the products in portable players are seen as outdated and are gradually disappearing from the market. Despite global developments in e-books, the low appeal of these products to Greek consumers is off-putting for companies to invest in introducing new e-readers in the Greek market.
Wireless speakers to be key focus of investment
The only portable players category that will continue to attract investment is wireless speakers. The category’s performance will be hindered by maturity to some degree as penetration has increased dramatically, allowing little room for new purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Greece - Category analysis
KEY DATA FINDINGS
Wireless speakers the only bright spot
Samsung to take lead
E-commerce set to reinforce dominance
Wireless speakers to drive growth
Little potential in e-readers
Wireless speakers to be key focus of investment
Consumer Electronics in Greece - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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