PROSPECTS AND OPPORTUNITIES
Lifestyle behaviours, premiumisation and e-commerce set to fuel sales of wireless speakers
Sales of portable players are expected to rise over the forecast period overall in retail volume terms. This growth is set to be driven primarily by the growing demand for wireless speakers, which are increasingly seen as essential components of smart home ecosystems and outdoor lifestyles.
Seamless integration elevates the smart audio experience
Digital and technological advancements are reshaping consumer expectations in the wireless speakers category. As smart home awareness grows, tech-savvy Australians increasingly expect seamless integration across devices.
Advanced audio processing and connectivity set to drive innovation
Innovation in wireless speakers is increasingly focused on offering smarter, more personalised audio experiences. Premium models are leading the way with features like spatial audio, as seen in the Sonos Era 300, which adapts sound to different environments and usages.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Australia - Category analysis
KEY DATA FINDINGS
Wireless speakers remains on a strong growth trajectory
JBL takes the lead with a strong value proposition while Kobo bucks the trend with growth in e-readers
Retailers invest in omnichannel strategies and brand experiences to drive sales
Lifestyle behaviours, premiumisation and e-commerce set to fuel sales of wireless speakers
Seamless integration elevates the smart audio experience
Advanced audio processing and connectivity set to drive innovation
Consumer Electronics in Australia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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