PROSPECTS AND OPPORTUNITIES
Polarisation within wireless speakers likely as category matures
Australians are already familiar with wireless speakers, and the category faces challenging competition between brands and their product lines. The category is evolving into a product positioning based on consumption, for which the design is most appropriate.
E-readers set to lose further ground as non-essential device
The forecast period is set to see a further decline in demand for e-readers. Australians have become increasingly conscious of their budgets, due mainly to higher living costs and elevated inflation, and have been prioritising their expenditure.
Physical stores will maintain importance as part of path to purchase
Post-pandemic, many local consumers prefer to visit stores when deciding which portable players to purchase. This is a useful experience because they can test certain brands or models, obtain significant information about the products they need and benefit from in-store assistance if required, which can make a difference in supporting the final decision.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Australia - Category analysis
KEY DATA FINDINGS
Wireless speakers continues to drive category growth
Brands of e-readers attempt to create more innovative solutions amid decline
Smart wireless speakers continue to penetrate Australian households
Polarisation within wireless speakers likely as category matures
E-readers set to lose further ground as non-essential device
Physical stores will maintain importance as part of path to purchase
Consumer Electronics in Australia - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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