PROSPECTS AND OPPORTUNITIES
Negative CAGRs across the board, but falling sales of wireless speakers set to be the major factor
Retail volume sales of portable players in China are forecast to decline at a CAGR of 8% over the forecast period, reaching 13 million units. This downward trend is a reflection of several underlying factors, including saturation and limited product innovation.
Optimisation and personalisation set to be significant moving forward
In China's rapidly evolving portable players category, AI-driven audio personalisation and optimisation are set to play a pivotal role. Advanced AI algorithms will increasingly be employed to analyse environmental factors, such as room acoustics and ambient noise, enabling portable devices to automatically adjust their audio output for optimal clarity.
The anticipated rise of more immersive and interactive experiences
Several key trends are expected to shape the future direction of portable players in China, driven by advancements in audio and visual technologies. Spatial audio, such as Sony’s 360 Reality Audio, is poised to revolutionise user experiences by creating immersive 3D soundscapes.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in China - Category analysis
KEY DATA FINDINGS
Consumers lose interest in smart wireless speakers, driving significant decline
Xiaomi extends its lead in portable players with strategic pricing and the integration of its Mi Home ecosystem
Retail e-commerce continues to dominate distribution
Negative CAGRs across the board, but falling sales of wireless speakers set to be the major factor
Optimisation and personalisation set to be significant moving forward
The anticipated rise of more immersive and interactive experiences
Consumer Electronics in China - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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