Portable players is projected to grow steadily over the forecast period, driven largely by wireless speakers, whose market dynamics closely mirror the overall category. Wireless speakers will be supported by a steady influx of product upgrades, format innovation, and ecosystem integration.
Between 2025 and 2030, wireless speakers in South Korea is expected to evolve from simple playback devices into intelligent, adaptive systems, driven by advancements in AI sound optimisation and spatial recognition. Major manufacturers are now embedding AI features that tailor the listening experience to each user’s environment and content type.
Over the forecast period, AI-powered wireless speakers are expected to take on increasingly important roles not just in entertainment, but also in social welfare and public health infrastructure. In South Korea, where the population is rapidly ageing and the number of single-person elderly households is growing, local governments are beginning to leverage AI speakers as preventive care tools for isolated individuals.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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