PROSPECTS AND OPPORTUNITIES
Wireless speakers will see continuous growth over the forecast period
Wireless speakers will see continued moderate growth in retail volume terms over the forecast period, due to their favourable price points and ease of use. These products are compatible with consumer needs for portability and their affordability stands out among electronic products.
Wireless speakers players could form partnerships with consumer appliance manufactures in the coming years
Wireless speakers have also benefited from investments from major players like Alphabet (the global brand owner of Google Nest) and Apple (HomePod) during the review period. This trend is expected to continue, as players see growth opportunities within the subcategory.
Readmoo’s activity in e-readers could tempt others to invest in the category
Readmoo’s continued focus on e-readers could prompt imported brands, such as Amazon’s Kindle or BOOX, to consider investing in Taiwan. One of the biggest hurdles is the lack of e-books in the Traditional Chinese language, and diversification in this respect would be a huge asset if players were to try to add value and win over local consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Taiwan - Category analysis
KEY DATA FINDINGS
Wireless speakers continue to drive category growth in 2024
Apple maintains competitive advantage in a fragmented arena
Despite little interest in e-readers, Readmoo continues to invest
Wireless speakers will see continuous growth over the forecast period
Wireless speakers players could form partnerships with consumer appliance manufactures in the coming years
Readmoo’s activity in e-readers could tempt others to invest in the category
Consumer Electronics in Taiwan - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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