PROSPECTS AND OPPORTUNITIES
Wireless speakers set to lead growth over the forecast period
Wireless speakers are expected to maintain steady positive growth in Taiwan, supported by their affordability relative to other electronics and their wide appeal as lifestyle products. The convenience of wireless connectivity and compatibility with a range of devices ensures they remain a go-to option for casual listening at home, in offices, or on the go.
Portable media players to continue shrinking, with Sony the exception
Portable media players are set to continue their rapid decline, with most global brands withdrawing from the category. However, Sony maintains visibility through its Walkman series, which still appeals to audiophiles and loyal fans seeking high-resolution audio experiences.
E-readers may attract new entrants if content barriers are addressed
E-readers hold potential as a niche growth segment, provided that barriers around content availability are addressed. Local player Read Moo has demonstrated consistent commitment to this category since 2017, proving that there is demand among bibliophiles for devices designed for long-form reading in Traditional Chinese.
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Overview:
Understand the latest market trends and future growth opportunities for the Portable Players industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Portable Players in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Portable Players in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Portable Players in Taiwan - Category analysis
KEY DATA FINDINGS
Portable players posted slower growth in 2025, with wireless speakers offsetting declines in portable media players
Wireless speakers continued to drive growth thanks to portability and design innovation
E-readers remained a niche category, but local brand Read Moo gained momentum
Wireless speakers set to lead growth over the forecast period
Portable media players to continue shrinking, with Sony the exception
E-readers may attract new entrants if content barriers are addressed
Consumer Electronics in Taiwan - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Portable Players
- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Portable Players research and analysis database.
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