PROSPECTS AND OPPORTUNITIES
Brands set to move beyond hardware to build long-term value
As the wearable electronics industry evolves in India, brands are recognising that simply offering improved hardware is no longer sufficient to maintain user engagement. Rather than pursuing rapid sales growth through frequent product releases, many will prioritise the delivery of a more reliable and rewarding user experience.
Focus will be on experience, not just features
Affordable smartwatches have reached a stage where most new releases appear virtually indistinguishable from one another. There is minimal differentiation in terms of features, which has not gone unnoticed by local consumers.
Health-focused wearables are set to take centre stage in the years ahead
Smartwatches have evolved far beyond simply delivering alerts or counting steps. Indian consumers are becoming increasingly mindful of their health, seeking wearables that monitor sleep patterns, track heart health, assess stress levels, and even provide fitness guidance.
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Overview:
Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wearable Electronics in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wearable Electronics in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wearable Electronics in India - Category analysis
KEY DATA FINDINGS
Volume decline for wearable electronics in 2025 as local consumers lose interest in basic smartwatches
Indian brands still lead, but focus shifts to enhanced experiences
Local manufacturing is becoming a long-term strategy for category players
Brands set to move beyond hardware to build long-term value
Focus will be on experience, not just features
Health-focused wearables are set to take centre stage in the years ahead
Consumer Electronics in India - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wearable Electronics
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wearable Electronics research and analysis database.
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