PROSPECTS AND OPPORTUNITIES
Apple maintains leadership, while Xiaomi and Garmin target niches
Apple strengthened its leadership in smart wearables thanks to the Apple Watch’s strong integration within the Apple ecosystem and its credibility in health monitoring, often endorsed by local medical professionals. Xiaomi remained active with lower-priced options, such as its Amazfit series, targeting cost-conscious consumers who want accessible health-tracking features.
Expansion of portfolios and entry of new brands expected
Several brands introduced new models to broaden their reach. Garmin launched Lily 2 Active to appeal to female consumers seeking stylish yet functional wearables, while expanding its retail footprint with experiential flagship stores such as its new Taichung outlet, designed as a full sports lifestyle space.
Health and wellness to remain the key growth driver
Rising health awareness will continue to be the main force sustaining the wearables market in Taiwan. The appeal of fitness-oriented devices extends beyond younger consumers, with older age groups also adopting wearables for activities such as hiking, climbing, and mountaineering after retirement.
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Overview:
Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wearable Electronics in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wearable Electronics in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wearable Electronics in Taiwan - Category analysis
KEY DATA FINDINGS
Wearable electronics returned to positive growth in 2025
Smart wearables remained the largest subcategory in both volume and value
Professional consultation and omnichannel retail supported sales
Apple maintains leadership, while Xiaomi and Garmin target niches
Expansion of portfolios and entry of new brands expected
Health and wellness to remain the key growth driver
Consumer Electronics in Taiwan - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wearable Electronics
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wearable Electronics research and analysis database.
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