PROSPECTS AND OPPORTUNITIES
Health concerns will drive brands to focus on developing health and wellness-targeted products
Looking ahead, rising levels of health awareness will drive more brands to focus on products with a health and wellness positioning and, in some cases, to develop deeper connections with local sports groups. Garmin remains particularly active in this regard, building strong bonds with runners’ groups, coaches, and a variety of fitness organisations.
Over 50s represent a key target group for wearable electronics
Consumers within the 50-60 age group are increasingly turning to sports and fitness activities in their retirement, with a rising interest in pursuits such as climbing and mountaineering. This age group is regarded as a potentially lucrative audience for wearable electronics, and these sorts of activities are attracting the attention of producers who realise the opportunity to target consumers with a high degree of purchasing power.
Children-centred products set to come to the fore in the years ahead
Products targeted at children are also likely to become more prominent during the forecast period. In addition to helping to track fitness and health, such models can help parents maintain contact with their offspring when outside the home.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wearable Electronics in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wearable Electronics in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wearable Electronics in Taiwan - Category analysis
KEY DATA FINDINGS
Wearable electronics enjoys growth in 2024, supported by prevailing health and wellness trends
Smart wearables benefits from advances in technology
Apple Watch retains its lead, while Xiaomi seeks to expand its coverage
Health concerns will drive brands to focus on developing health and wellness-targeted products
Over 50s represent a key target group for wearable electronics
Children-centred products set to come to the fore in the years ahead
Consumer Electronics in Taiwan - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wearable Electronics
-
- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wearable Electronics research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!