PROSPECTS AND OPPORTUNITIES
Low penetration offers scope for future growth
Demand for wearable electronics in the UK is expected to rise steadily over the forecast period, supporting steady volume growth. There is scope for market penetration to rise, as per capita penetration is still relatively low in 2025.
Smart rings represents an opportunity, however still a niche segment
The emergence of new form factors, such as smart rings, represents a potential opportunity for manufacturers and brands to offer consumers a product that better suits their wants and needs. However, there are still some questions around the extent of this growth potential.
New releases from Apple, Huawei and Samsung among others
Significant efforts are underway by manufacturers and brands within wearable electronics, and especially smart wearables, to innovate and introduce new features in order to differentiate. Apple released the Apple Watch Series 10 at the end of 2024 which introduces new AI features as well as enhanced usability.
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Overview:
Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wearable Electronics in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wearable Electronics in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wearable Electronics in the United Kingdom - Category analysis
KEY DATA FINDINGS
Smart wearables leading the category in terms of growth
Apple leads the category followed by other well-known brands
Retail e-commerce is appreciated by consumers for its convenience
Low penetration offers scope for future growth
Smart rings represents an opportunity, however still a niche segment
New releases from Apple, Huawei and Samsung among others
Consumer Electronics in the United Kingdom - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wearable Electronics
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wearable Electronics research and analysis database.
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