PROSPECTS AND OPPORTUNITIES
Wearable electronics expected to turn to volume decline
Wearable electronics is expected to see a slow and stable retail volume decline in Germany throughout the forecast period, due to a combination of saturation and the longevity of product lifecycles. While technological developments will continue to drive innovations in the offerings in wearable electronics, many developments will be in terms of software updates that are available as free downloads to the wearables’ operating systems, which means no new hardware sales are required to enjoy the benefits.
Company developments expected to affect competitive dynamics
The competitive landscape in wearable electronics is expected to remain dynamic in the forecast period, as companies are going through ups and downs. Fitbit, which has belonged to Google since 2021, has removed third-party content from its watches in Europe, due to new regulatory requirements that limit downloads from third parties for European users.
Health features could drive the popularity of smart wearables in Germany
Health is a very important concern in Germany, and even more so for the older generation, which makes up a large proportion of the population. One major health risk is high blood pressure, which is the main cause of cardiovascular diseases.
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Overview:
Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wearable Electronics in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wearable Electronics in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wearable Electronics in Germany - Category analysis
KEY DATA FINDINGS
Wearable electronics continues its overall growth path
Garmin’s growth and Fossil’s exit from the market shape the competitive landscape
Wearable electronics are mainly purchased online
Wearable electronics expected to turn to volume decline
Company developments expected to affect competitive dynamics
Health features could drive the popularity of smart wearables in Germany
Consumer Electronics in Germany - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wearable Electronics
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wearable Electronics research and analysis database.
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