PROSPECTS AND OPPORTUNITIES
Wearable electronics set to enjoy growth over the forecast period
Sales of wearable electronics are expected to rise over the forecast period, albeit at a somewhat slower rate. Danish preferences for functionality and customisation will shift demand towards smart wearables.
Volumes for activity bands predicted to fall despite positive outlook for the category overall
Volume sales of activity bands are expected to decline as consumer demand shifts towards the greater functionality and versatility of smart wearables, despite their higher retail price points. However, activity bands will continue to have a niche appeal, particularly as a cost-efficient means for parents to track their children's activity levels.
Innovation will focus on health and wellness concerns
There is an increased focus on health and wellness amongst Danish consumers, especially in the aftermath of the COVID-19 pandemic. Growing concerns over dietary habits and sedentary lifestyles will continue to drive underlying demand for wearable electronics and shape the direction of innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wearable Electronics in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wearable Electronics in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wearable Electronics in Denmark - Category analysis
KEY DATA FINDINGS
Buoyant volume growth for wearable electronics in 2025
Apple increases its category lead ahead of Garmin
Distribution landscape dominated by e-commerce
Wearable electronics set to enjoy growth over the forecast period
Volumes for activity bands predicted to fall despite positive outlook for the category overall
Innovation will focus on health and wellness concerns
Consumer Electronics in Denmark - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wearable Electronics
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wearable Electronics research and analysis database.
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