PROSPECTS AND OPPORTUNITIES
Players will need to overcome long replacement cycles through continuous innovation
Wearable electronics in South Korea is set to decline over the forecast period, in retail volume terms. One of the challenges facing the industry is the long replacement cycle of these devices, due to their durable components and robust functionality, which can delay the need for a new purchase.
Price-competitive Chinese brands poised to expand presence
Chinese brands, most notably Xiaomi, are expected to strengthen their foothold in South Korea’s wearable electronics market by capitalising on aggressive pricing strategies and improving product quality. While premium players like Samsung and Apple continue to release feature-rich smartwatches, Xiaomi is carving out a broader appeal among value-conscious consumers through its budget-friendly, health-focused devices.
From fitness tracking to intelligent preventative healthcare
Smartwatches are expected to take on a much more meaningful role in consumers' health journeys over the forecast period, evolving from general wellness accessories into proactive health management tools. The next wave of innovation focuses not just on tracking activity, but on interpreting biometric signals to deliver tailored, preventative healthcare support.
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Overview:
Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wearable Electronics in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wearable Electronics in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wearable Electronics in South Korea - Category analysis
KEY DATA FINDINGS
Activity devices decline while smart wearables gain momentum
Xiaomi Corp continues to lead sales
AI integration accelerates in smartwatches
Players will need to overcome long replacement cycles through continuous innovation
Price-competitive Chinese brands poised to expand presence
From fitness tracking to intelligent preventative healthcare
Consumer Electronics in South Korea - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wearable Electronics
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wearable Electronics research and analysis database.
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