Wearable electronics in South Korea is set to decline over the forecast period, in retail volume terms. One of the challenges facing the industry is the long replacement cycle of these devices, due to their durable components and robust functionality, which can delay the need for a new purchase.
Chinese brands, most notably Xiaomi, are expected to strengthen their foothold in South Korea’s wearable electronics market by capitalising on aggressive pricing strategies and improving product quality. While premium players like Samsung and Apple continue to release feature-rich smartwatches, Xiaomi is carving out a broader appeal among value-conscious consumers through its budget-friendly, health-focused devices.
Smartwatches are expected to take on a much more meaningful role in consumers' health journeys over the forecast period, evolving from general wellness accessories into proactive health management tools. The next wave of innovation focuses not just on tracking activity, but on interpreting biometric signals to deliver tailored, preventative healthcare support.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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