PROSPECTS AND OPPORTUNITIES
Expanding variety of products at differing price points will increase access
Sales of wearable electronics are expected to grow over the forecast period thanks to an improving economy and a wide and growing selection of different products. As the range of options continues to expand there is likely to be something to fit most budgets, with the ability to spread payments with many retailers further increasing access to these products.
Alternative products such as fitness rings expected to enter the market
It is expected that the Samsung Galaxy Ring will enter Morocco at some stage over the forecast period, although it is unknown exactly when. Whilst the product’s high price would likely put off many Moroccans, as they will not be able to afford it, Samsung should be able to tap into its strong reputation as a premium and aspirational brand to attract higher income consumers as well as Western expatriates who are living and working in the country.
Players will need to focus on both the function and the form to push sales
In terms of innovation manufacturers will likely look to offer new ways for consumers to personalise and style their wearable electronics to match their individual look and personality. This could include offering different types of watch straps or different types of materials for activity bands.
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Overview:
Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wearable Electronics in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wearable Electronics in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wearable Electronics in Morocco - Category analysis
KEY DATA FINDINGS
Wearables continue to experience strong growth driven by health and wellness and alternative brands
Cheaper brands take a bite out of Apple’s share
Appliance and electronics specialists and e-commerce account for most sales
Expanding variety of products at differing price points will increase access
Alternative products such as fitness rings expected to enter the market
Players will need to focus on both the function and the form to push sales
Consumer Electronics in Morocco - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wearable Electronics
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wearable Electronics research and analysis database.
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