PROSPECTS AND OPPORTUNITIES
Innovation set to drive growth in the forecast period
Although economic headwinds persist, wearable electronics has proven resilient, supported by innovation, affordability, and a growing consumer base. The category is expected to continue performing strongly in the forecast period, buoyed by increasing demand for health monitoring devices, and the introduction of new technologies that promise to push the boundaries of what wearable electronics can offer.
Expanding the audience for wearable electronics through affordable options
While premium wearable electronics continue to attract middle- and higher-income consumers, the future of the category in Brazil is in expanding access to more affordable options. The popularity of Xiaomi’s Mi Band and other cost-effective fitness trackers suggests that lower-income consumers are increasingly interested in wearable technology.
The challenges and opportunities in sustainability and the grey market
One of the key challenges facing wearable electronics in Brazil is the continued influence of the grey market. While this allows consumers to access products at lower prices, it undermines official sales channels, and can negatively impact brand loyalty and after-sales service.
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Overview:
Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wearable Electronics in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wearable Electronics in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wearable Electronics in Brazil - Category analysis
KEY DATA FINDINGS
Wearable electronics remains resilient amidst economic challenges in Brazil
The rise of running and other sports drives sales of sports-focused products
Apple Watch and Samsung still lead smart wearables, but challengers emerge
Innovation set to drive growth in the forecast period
Expanding the audience for wearable electronics through affordable options
The challenges and opportunities in sustainability and the grey market
Consumer Electronics in Brazil - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wearable Electronics
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wearable Electronics research and analysis database.
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