PROSPECTS AND OPPORTUNITIES
AI integration will continue to transform the wearable experience
Wearable electronics will see sales improve over the forecast period. Positive volume growth should begin 2026-27, while value sales will rise in 2026 and remain solid as players invest more in AI.
Smart rings and new form factors set to drive next wave of growth
As smartwatches and fitness bands approach maturity, new form factors are emerging as growth drivers. Smart rings are gaining traction, offering discreet health tracking without the bulk of wrist-worn devices.
The future of wearables is specialised and personalised
The next phase of wearable electronics is likely to focus on specialised health applications. At CES 2025, hosted in Las Vegas in January, identifyHer launched Peri - a pill-shaped torso sensor designed to track perimenopause symptoms including hot flashes, mood changes and sleep disruption.
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Overview:
Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wearable Electronics in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wearable Electronics in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wearable Electronics in the US - Category analysis
KEY DATA FINDINGS
Wearable electronics faces short-term pressures before forecast rebound
Smart wearables accounts for most sales amid volume pressure and price gains
E-commerce remains the cornerstone of wearable electronics sales
AI integration will continue to transform the wearable experience
Smart rings and new form factors set to drive next wave of growth
The future of wearables is specialised and personalised
Consumer Electronics in the US - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wearable Electronics
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wearable Electronics research and analysis database.
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