PROSPECTS AND OPPORTUNITIES
Strong import conditions and lifestyle shifts will drive growth in wearable electronics
Volume sales of wearable electronics are projected to record a strong growth across the forecast period. Several key factors are set to support this positive outlook, including shifting consumer lifestyles, the wide availability of brands across all price points, and a more favourable environment for imports.
Engagement in sports and rising consumers awareness is expected to boost sales
Across the forecast period, one of the main drivers of growth for wearable electronics will be the growing enthusiasm among local consumers to engage in sports. Smartwatches have become the preferred device for runners and cyclists due to their ability to measure distances, pace per kilometer, and other key performance metrics.
Aspirational drivers are set to impact sales of smartwatches over the forecast period
Within smartwatches, alongside the health and wellness trend, an aspirational factor will play a significant role across the forecast period, as consumers perceive these devices as enhancing their fashion image or signalling wealth. Personality and status also serve as important motivators, particularly for more sophisticated smartwatches with advanced functionalities.
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Overview:
Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wearable Electronics in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wearable Electronics in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wearable Electronics in Argentina - Category analysis
KEY DATA FINDINGS
A strong recovery in 2025 is driven by activity wearables and smart wearables
Solnik SA leads with Xiaomi while Emp Electronics SA gains ground with Noganet
Appliances and electronics specialists share distribution with retail e-commerce and other non-grocery retailers
Strong import conditions and lifestyle shifts will drive growth in wearable electronics
Engagement in sports and rising consumers awareness is expected to boost sales
Aspirational drivers are set to impact sales of smartwatches over the forecast period
Consumer Electronics in Argentina - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wearable Electronics
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wearable Electronics research and analysis database.
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