PROSPECTS AND OPPORTUNITIES
Stable demand for wearable electronics to be driven by smart capabilities
Over the forecast period, retail volume sales of wearable electronics in Italy are expected to record a 1% CAGR to reach 2.6 million units by 2030.
Smart wearables will evolve to improve data tracking and sharing
Smart wearables in Italy is poised for significant innovation as the landscape becomes increasingly competitive, both online and offline. Smartwatches will need to differentiate themselves from more basic options as offered by activity wearables while ensuring they feature advanced features such as gesture control and integration with generative AI.
Smart rings expected to gain popularity over the forecast period
The share of smart rings in Italy is expected to continue increasing as consumers seek minimalist and discreet wearable solutions. While growth at the end of the review period was largely driven by the format’s novelty, smart rings are anticipated to become increasingly popular as gifts and personal accessories.
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Overview:
Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wearable Electronics in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wearable Electronics in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wearable Electronics in Italy - Category analysis
KEY DATA FINDINGS
Wearable electronics experiences stable performance in 2025
Fitbit retains overall lead but continues to come under pressure from Apple
E-commerce retains dominance due to convenience of shipping small devices
Stable demand for wearable electronics to be driven by smart capabilities
Smart wearables will evolve to improve data tracking and sharing
Smart rings expected to gain popularity over the forecast period
Consumer Electronics in Italy - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wearable Electronics
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wearable Electronics research and analysis database.
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