PROSPECTS AND OPPORTUNITIES
Plenty of room for penetration rate to rise
Volume sales of wearable electronics are expected to continue declining in the forecast period, following the peak in 2020. However, further shifts towards smart wearables is expected at the cost of conventional watches.
Variety of retail channels will help drive sales
The presence of smart electronics in physical retailers will expand in Austria over the forecast period, and this will help to convince more consumers about the benefits of these devices. Jewellery and watch specialist retailers will continue to improve their expertise in this category, with more exclusive models and collections expected to emerge.
No relevant growth expected outside of watches
Outside of watches and wristbands, sales of wearable electronics remained negligible in Austria at the end of the review period. Ray-Ban Stories smart sunglasses with built-in cameras, a microphone, speaker and voice control are largely only available through selected optical goods stores and have not caught the attention of mass consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wearable Electronics in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wearable Electronics in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wearable Electronics in Austria - Category analysis
KEY DATA FINDINGS
Rising penetration rate in wearable electronics
Wider distribution in jewellery and watch specialist retailers
Domestic player files for insolvency
Plenty of room for penetration rate to rise
Variety of retail channels will help drive sales
No relevant growth expected outside of watches
Consumer Electronics in Austria - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wearable Electronics
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wearable Electronics research and analysis database.
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