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Apparel and footwear sustains expansion despite rising cost of living
Apparel and footwear in the Netherlands continued to expand in 2025, despite intensified market polarisation and rising living costs pressuring consumer budgets. Demand was shaped by demographic shifts towards sustainability priorities, digital-first shopping, and increased demand for casualwear. Retailers responded to e-commerce competition by accelerating omnichannel integration and deploying social media marketing strategies to engage target audiences and bridge physical-digital touchpoints. Technology adoption has simultaneously transformed operational capabilities, with more brands utilising artificial intelligence to optimise processes.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Netherlands?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in the Netherlands
Apparel and footwear sustains expansion despite rising cost of living
Chart 1 Key Trends 2025
Casualwear is helping to drive demand for apparel and footwear
Market polarisation persists despite increase in disposable incomes
Chart 2 Primark Appeals to Budget-Conscious Consumers
More brands embrace sustainable practices to meet consumers’ expectations
Chart 3 Mr Marvis Launches The Big Stripes Swims, Made from 100% Recycled Polyester
Demand for apparel and footwear set to benefit from evolving lifestyles
Sustainability expected to enter mainstream as government enforces new regulations
Chart 4 Analyst Insight
AI and technology set to become a key competitive tool
Chart 5 ACE and WE Fashion Collaborate to launch Lookgen.ai
Leading manufacturers maintain share through value proposition
Expansion in offline retail slows as e-commerce dominates distribution
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in the Netherlands 2025
Chart 8 Key Insights on Consumers in the Netherlands 2025
Chart 9 Consumer Landscape in the Netherlands 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in the Netherlands
KEY DATA FINDINGS
Childrenswear continues to expand despite decline in birth rates
Chart 10 Key Trends 2025
Dynamic sales despite economic concerns in the Netherlands
Chart 11 Analyst Insight
The “mini me” fashion trend is on the rise
Chart 12 WE Fashion Capitalises on Rising Mini Me Trend
Demand for sustainable fashion is shaping childrenswear
Chart 13 Gray Label Launches Sustainable Winter Collection for Children
Childrenswear to post steady increase shaped by evolving lifestyles
Competition likely to intensify within the premium segment
E-commerce set to remain a dynamic channel
Fragmented landscape with growing competition
Retail e-commerce affects performance of smaller brands
Apparel Accessories in the Netherlands
KEY DATA FINDINGS
Apparel accessories continues to expand as brands adapt to evolving preferences
Chart 14 Key Trends 2025
Demand for apparel accessories driven by evolving lifestyles
Market polarisation deepens as cost of living rises
Chart 15 Mos Mosch Opens New Flagship Store in Amsterdam
Shift to vintage fashion reinforces demand for sustainable products
Apparel accessories to become more fragmented as demand rises
Chart 16 Analyst Insight
Sustainability expansion will be accelerated by regulatory changes
Chart 17 Sophie Stone’s Loyalty Programme Rewards Consumers Making Sustainable Choices
Omnichannel strategy will continue expanding as demand for e-commerce rises
Leading brands maintain share despite fragmentation
E-commerce continues to gain share from offline retailers
Menswear in the Netherlands
KEY DATA FINDINGS
Casualwear continues driving demand for menswear
Chart 18 Key Trends 2025
Casualwear continues to drive demand for menswear
Consumers are becoming less loyal as they turn to value-driven platforms
Chart 19 iBOOD Gains Traction as More Consumers Seek Discounts
Sustainability and inclusivity is shaping product innovation
Chart 20 Mr Marvis Receives GOTS Certification in 2025
Sustainable and casualwear trends to drive future growth
Chart 21 Analyst Insight
E-commerce will continue expanding as more retailers adopt AI technology
Menswear expected to become further segmented
Chart 22 Casablanca is Gaining Momentum as it Blends Culture With Modern Designs
Established brands face competition from niche players
E-commerce drives menswear sales with value deals and convenience
Womenswear in the Netherlands
KEY DATA FINDINGS
Womenswear remains resilient despite inflationary pressures
Chart 23 Key Trends 2025
Womenswear becomes increasingly polarised as consumers tighten belts
Chart 24 Analyst Insight
Social media is shaping women’s outwear seasonality in the Netherlands
Chart 25 Launch of Primark x Rita Ora Festival-Inspired Collection
More brands are embracing sustainability practices as environmental concerns rise
Chart 26 Mango Intensifies Awareness of its “Committed” Collection
Womenswear set to benefit from evolving fashion styles
AI and technology to boost operating efficiency
Chart 27 Omoda Stylist is Setting a New Standard for Hyper-Personalisation
Sustainability set to go mainstream as new regulations come into effect
Fragmented landscape with leading brands adapting strategies
E-commerce gains traction as more consumers seek convenience
Jeans in the Netherlands
KEY DATA FINDINGS
Demand for jeans remains dynamic as Dutch consumers embrace casualwear
Chart 28 Key Trends 2025
Consumers shift towards economy and premium jeans
Chart 29 Shein Relies on Hyper-Agile Model Leveraging AI Tools to Innovate
Sustainable practices and digital marketing drive growth among young adults
Chart 30 G-Star Raw Expands Line of Cradle to Cradle Certified Fabrics
Vintage is driving demand from younger consumers
Chart 31 Jack & Jones Ripped Jeans Endorsed by Dutch Youth
Jeans to continue to benefit from strategic timeless positioning
Chart 32 Analyst Insight
Denim 2.0 initiative to accelerate expansion of sustainable jeans
Market polarisation increasingly evident in fragmented competitive landscape
Online platforms drive distribution with competitive pricing
Hosiery in the Netherlands
KEY DATA FINDINGS
Premiumisation set to consolidate lead for non-sheer hosiery
Chart 33 Key Trends 2025
Non-sheer hosiery dominates as demand for versatile socks increases
Chart 34 Buff Launches Merino Wool Performance Hiking Socks for Outdoor Activities
Retail e-commerce reinforces market polarisation
Sustainability and inclusivity affects product design
Chart 35 Falke Expands We CARE Range to Boost Sustainability Offerings
Premiumisation to drive demand as inflationary pressure ease
Chart 36 Analyst Insight
Sustainability expansion and innovative functionality will shape competitiveness
Technology and sustainability to shape the future of hosiery
Leading retailers maintain share through affordable quality
Chart 37 Sockeloen Joins Forces With KNWU National Team to Boost Visibility
Online platforms capture growing demand with price discounts and convenience
Footwear in the Netherlands
KEY DATA FINDINGS
Value growth through price increases and strategic innovation
Chart 38 Key Trends 2025
Demand for footwear continues to rise, with women’s footwear leading value sales
Footwear is becoming more polarised as cost of living continue to rise
Chart2 Patta Collaborates with Nike for the Patta x Nike Air Max DN8
Social media influencers are shaping demand for footwear
Chart 39 Dutch Football Player Ruud Gullit Endorses Skechers Hands Free Slip-Ins
Sports footwear to remain dynamic performer, driven by active lifestyles
Sustainability will continue transforming footwear in the Netherlands
Chart 40 Analyst Insight
Rising number of retailers set to embrace experiential formats to remain relevant
Van Haren retains lead of fragmented competitive landscape
Chart 41 Birkenstock Opens Second Flagship Store in The Hague in 2025
E-commerce drives footwear sales with competitive pricing
Sportswear in the Netherlands
KEY DATA FINDINGS
Active lifestyles and demand for comfort drive sales of sportswear
Chart 42 Key Trends 2025
Adoption of active lifestyles boosts demand for performance and outdoor wear
Chart 43 Decathlon Opens 22nd Store in Amsterdam in September 2025
Leading apparel manufacturers invest in sportswear, driving growth
Innovation focuses on sportswear functionality
Chart 44 Alo Yoga Introduces Temperature-Responsive Fabrics in Winter Collection
Navigating the future of policy-driven fitness in the Netherlands
Chart 45 Analyst Insight
Sports-inspired apparel will continue to drive overall sportswear
E-commerce will remain a dynamic distribution channel
Leading players maintain positions through e-commerce and innovation
Retail e-commerce drives sportswear sales with competitive prices
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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