Select Country Report
Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape
The Thailand apparel and footwear market is experiencing significant shifts driven by changing consumer preferences, economic factors and technological advancements. In 2025, the market grew 5% to a value of THB362 billion and was influenced by the growth of e-commerce, resale, sustainability and inclusivity and polarisation, with growth driven by both premium and mass value segments. As consumers become more discerning, brands and retailers must adapt by offering products that cater to these divergent demands, focusing on either premium features or value for money, while prioritising sustainability and eco-friendliness. Brands that invest in digital capabilities, leverage social commerce and create immersive in-store experiences are likely to remain competitive.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Thailand?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Thailand
Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape
Chart 1 Key Trends 2025
Market polarisation and competition amongst brands fuel market growth
Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
Chart 2 High End Brands take Advantage of Limited-Edition Collaboration as Polarisation Drives Growth
Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
Chart 3 Hoka Community Running Featuring Thai Trail Runners Competing at UTMB Mont-Blanc 2025
Consumers to drive demand for functional and sustainable apparel and footwear
Market polarisation expected to continue as innovation and sustainable grows in importance
Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
Emerging resale market poses risk to traditional retail as consumer behaviour shifts
Chart 4 Ragtag Thailand Capitalises on Pre-Owned Designer Fashion
Social commerce and experiential retail drives sales through live streaming and influencers
Chart 5 Analyst Insight
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Thailand 2025
Chart 8 Key Insights on Consumers in Thailand 2025
Chart 9 Consumer Landscape in Thailand 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Thailand
KEY DATA FINDINGS
Childrenswear market expands with increased focus on localisation and affluent parents’ willingness to spend
Chart 10 Key Trends 2025
Childrenswear market grows through local brands culturally relevant designs
Resale and rental options gain traction among Thai parents
Polarisation drives value through premium sales as retailers employ aggressive promotional strategies
Chart 11 Mass Market and Private Labels Employ Aggressive Promotion Strategies
Affluent parents prioritise quality and invest in premium childrenswear
Localisation and mini-me trends assist childrenswear innovation
Chart 12 Analyst Insight
Digital marketing and omnichannel retailing business strategies
Local and international brands compete for childrenswear leadership in fragmented market
Offline retailers remain dominant while e-commerce expands through omnichannel efforts
Apparel Accessories in Thailand
KEY DATA FINDINGS
Chart 13 Key Trends 2025
Fashion-conscious consumers drive 4% growth in apparel accessories
Sustainability and affordability shape consumer demand for upcycled and eco-friendly accessories
Fashion trends like streetwear and athleisure boost demand for versatile options
Chart 14 Challenger Brands are tapping into Apparel Accessories Driving Growth
Digital innovation and a strong online presence to assist brand awareness and sales
Self-expression and brand collaborations set to increase buzz and boost special edition sales
Chart 15 Analyst Insight
Digital marketing and trendy affordable products drive Roadget's market leadership
Store-based channels lead market with growing omnichannel presence in 2025
TikTok and Instagram play crucial role in e-commerce and product promotion strategies
Menswear in Thailand
KEY DATA FINDINGS
Thailand’s menswear market maintains robust growth through innovation and polarisation
Chart 16 Key Trends 2025
Menswear sales grow in line with increased demand for fashionable and functional design
Market polarisation and fragmentation see small brands gain momentum
Chart 17 Small, Local and Niche Thai Brands Focus on Products that Tell a Story, Support Local Artisans and reflect Thai Identity
Resale trend gains traction as consumers emphasise sustainability and cost-savings
Functional, versatile and sustainability preference to fuel menswear performance
Buy local movement to grow as consumers seek authenticity and Thai pride
Chart 18 Analyst Insight
Uniqlo leads market in 2025 but emerging local brands to be more significant players
Offline retail leads through in-shopping experience and markets
E-commerce and omnichannel strategies on the rise to capture younger consumers
Uniqlo expands tech-functional lines with PUFFTECH and Down Collection
Chart 19 Tech Innovation Remains a Key Factor Driving the Menswear Market
Womenswear in Thailand
KEY DATA FINDINGS
Womenswear growth attributed to brands adapting to inclusive and flexible clothing
Chart 20 Key Trends 2025
Consumers prioritise value for money in womenswear with durability and representation being dominant
Sustainability and inclusivity drive product innovation in womenswear
Chart 21 Womenswear Has Seen an Evolution of the Sustainability and Inclusivity Concept
Dynamic shifts in consumer preferences leads to growing local brand presence in niche markets
Tourism is an important factor in the womenswear market
Chart 22 Tourism Supports Demand for Versatile, Climate-Appropriate and Comfortable design
Government initiatives and social media to drive future local and international growth
Uniqlo and Shein lead with functional and digital strategies
Physical stores lead with enhanced in-store experiential shopping
Retail e-commerce continuing to gain traction as brands invest in online innovation
Jeans in Thailand
KEY DATA FINDINGS
Brands focusing on sustainability and inclusivity trends help fuel jeans sales in Thailand
Chart 23 Key Trends 2025
Growing middle class and dynamic consumer demand drive sales growth in 2025
Sustainability initiatives shape consumer preferences leading to adaptive brand strategies
Challenger brands and innovative strategies capitalise on unmet demand
Chart 24 Thai Denim Tailoring that Seeks to Provide Inclusive Fits as a Differentiator
Exclusive campaigns to fuel super premium jeans and aid future jeans growth
Sustainability and innovation to continue shaping consumer preferences and industry practices
Chart 25 Analyst Insight
Leading players maintain dominance through strong brand awareness and marketing
In-store experience still dominant but omnichannel presence a growing key trend
Brands engage directly with tourist consumers to boost sales
Chart 26 Brands Launched Exclusive Collections to Promote Sales During Festive Season
Hosiery in Thailand
KEY DATA FINDINGS
Urban trends, e-commerce, and sustainability drive hosiery market shifts in 2025
Chart 27 Key Trends 2025
Dynamic shifts in social commerce and fashion demands assist hosiery growth
Polarisation splits market focus between everyday wear and fashionable and functional demands
Sustainability and inclusivity expand hosiery market diversification
Fashionisation and sustainability to move hosiery from basic commodity to value-added accessory
E-commerce and social media to continue shaping and influencing consumer behaviour
Bata maintains lead as SOCKSY challenges with digital strategy
Store-based distribution channels leads but evolving with e-commerce growth
Chart 28 Analyst Insight
SOCKSY innovates distribution with vending machine franchise model
Chart 29 SOCKSY launches hosiery vending machine
Footwear in Thailand
KEY DATA FINDINGS
Specialised and developing consumer preferences assist footwear in 2025
Chart 30 Key Trends 2025
Innovation, sustainability and accessibility drive sales growth
Technology and innovation go beyond product design, incorporating AI
Chart 31 Innovation is Transforming Footwear Market with Design, Materials, and Retailing
While incumbent brands leverage established market, competitors capitalise on expanding niche trends
Chart 32 Running Shoes Drive Value Sales Growth Through Innovation and Digital Channel
Resale e-commerce influencing consumer behaviour and growing alongside new sales
Niche specialisation and children’s footwear to fuel growth
Increasing demand for sustainable and specialised products to assist product innovation
Chart 33 Analyst Insight
Leading brands maintain dominance through innovation and localisation
Store-based channels lead sales as online e-commerce grows with changing consumer habits
Supersports gaining market shares through innovative 3D scanning
Swiss On Year of the Horse aims to appeal to larger market
Chart 34 Swiss Company, On, Appeals to Asian Markets Through Limited Edition Collection
Sportswear in Thailand
KEY DATA FINDINGS
Competition in sportswear fuels product innovation and shifting omnichannel approaches
Chart 35 Key Trends 2025
Challengers gain market share with innovative strategies
AI and tech innovation influencing product design
Chart 36 Mynds UltraCool Designs Blends Functionality and Comfort
Blended athletic and casual wear continues to be a major market driver
Sportswear growth expected to remain steady as versatility and performance drive demand
Challenger brands slowly gain share alongside key sportswear brands
Competition amongst established brands and new players expected to accelerate
Chart 37 Footwear Competition Expected to Grow Through Focused Innovation and Targeted Marketing
Offline retail dominance continues with e-commerce growth
Omnichannel strategies and digital engagement expected for personalised experiences
Chart 38 Analyst Insight
Skechers use running workshops to build buzz and market new products
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
-
-
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
-
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
-
-
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
-
- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
-
- Men's Swimwear
- Men's Underwear
-
- Women's Nightwear
-
-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
-
- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
-
- Women's Swimwear
- Women's Underwear
-
-
- Nightwear
-
-
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
-
- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
-
- Swimwear
- Underwear
-
- Sheer Hosiery
- Non-Sheer Hosiery
-
-
- Children's Footwear
- Men's Footwear
- Women's Footwear
-
-
- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
-
- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
-
Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!