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Apparel and footwear impacted by challenging economic conditions in 2024
Retail volume sales of apparel and footwear in Australia remain fairly flat in 2024, as the economic downturn and high interest rates impact discretionary spend. As consumers feel the pressure of the high cost of living on their household budgets, subdued spending is impacting many of the industry’s categories.
Market polarisation, DEI and sustainability emerge as key trends in 2024
Polarisation is increasingly evident in Australian apparel and footwear in 2024, with rising concerns about sustainability in fashion at one end of the consumer spectrum – and increased cost-consciousness driving direct-to-consumer ultra-fast fashion sales at the other. Hence, the mid-priced segment is under pressure.
Mergers and disruptive DTC models shape competitive landscape
Premier Investments Ltd (parent company of Just Jeans, Jay Jays, Portmans, Dotti, Jacqui E and Peter Alexander brands) leads apparel and footwear in Australia in 2024; however, this position is unlikely to be retained in the future, given the announcement by Myer Holdings Ltd in late-2024 of its intention to acquire Premier’s apparel brands business. This will impact Just Jeans, Jay Jays, Portmans, Dotti and Jacqui E brands across multiple categories within apparel and footwear.
E-commerce continues to evolve in Australia, responding to consumer demand and shaping trends that echo across the industry
After a robust performance during the pandemic, the growth of apparel and footwear sales through e-commerce has been slowing globally. However, in Australia, e-commerce has been evolving, as apparel and footwear specialists hone their omnichannel offerings, pure-play e-commerce entrants approach the market in new ways, and the parallel importing/grey market channel reinvigorates itself.
What next for apparel and footwear?
Casualisation of local wardrobes is likely to continue in Australia, with sportswear and jeans as standout growth areas in the industry over the forecast period. Replacement necessity is likely to drive demand for childrenswear, but weak value growth (at constant 2024 prices) suggests that a shift towards the mass value segment will continue to characterise the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Australia?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Australia
Apparel and footwear impacted by challenging economic conditions in 2024
Market polarisation, DEI and sustainability emerge as key trends in 2024
Mergers and disruptive DTC models shape competitive landscape
E-commerce continues to evolve in Australia, responding to consumer demand and shaping trends that echo across the industry
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Childrenswear in Australia
KEY DATA FINDINGS
Households with young children and mortgages limit discretionary spending
Shrinking consumer spending translates into challenging conditions in local market
Fashionable collaborations boost brand loyalty and ensure they remain top of mind
Prevailing demographic trends to shape childrenswear over forecast period
Challenges to category go beyond physical wear and tear
Distribution to further shift online as retailers and brands develop seamless omnichannel operations
Table 13 Sales of Childrenswear by Category: Volume 2019-2024
Table 14 Sales of Childrenswear by Category: Value 2019-2024
Table 15 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 19 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 20 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
Apparel Accessories in Australia
KEY DATA FINDINGS
Return to low growth for apparel accessories in 2024
Shein sets trends and responds to consumer demand within mass segment at rapid pace
Gulf between ultra-fast and slow fashion presents challenge within apparel accessories
Further scrutiny of discretionary spend likely to impact future category sales
Climate change, casualisation and economic pressures to pose challenges
Online/offline to continue to blur boundaries as brands seek further customer engagement
Table 23 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 24 Sales of Apparel Accessories by Category: Value 2019-2024
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
Menswear in Australia
KEY DATA FINDINGS
Menswear’s weak performance is a sign of economic pressures
Extensive physical presence of leading brands facilitates omnichannel strategies
Australian brand collaboration to nurture youth emotional wellbeing
Further move between casual, smart casual and business casual attire over forecast period
Seamless, sustainable and second-hand: Key trends as menswear moves towards a circular economy
Mergers and acquisitions likely to further characterise category due to difficult trading conditions
Table 33 Sales of Menswear by Category: Volume 2019-2024
Table 34 Sales of Menswear by Category: Value 2019-2024
Table 35 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 36 Sales of Menswear by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Menswear: % Value 2020-2024
Table 38 LBN Brand Shares of Menswear: % Value 2021-2024
Table 39 NBO Company Shares of Men’s Nightwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2021-2024
Table 41 NBO Company Shares of Men’s Outerwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2021-2024
Table 43 NBO Company Shares of Men’s Swimwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2021-2024
Table 45 NBO Company Shares of Men’s Underwear: % Value 2020-2024
Table 46 LBN Brand Shares of Men’s Underwear: % Value 2021-2024
Table 47 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 48 Forecast Sales of Menswear by Category: Value 2024-2029
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
Womenswear in Australia
KEY DATA FINDINGS
Economic headwinds contribute to sales fluctuations
Competitive landscape is mix of acquisitions, collapses and consumer shift towards budget-friendly casual apparel
Digital transformation within womenswear ensures seamless customer experience
Growing polarisation of budget-friendly casual options versus investment pieces to hinder stronger performance over the forecast period
Acquisitions within women’s swimwear offer further development potential
Future focus on sustainability, transparency and social accountability
Table 51 Sales of Womenswear by Category: Volume 2019-2024
Table 52 Sales of Womenswear by Category: Value 2019-2024
Table 53 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 54 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 55 NBO Company Shares of Womenswear: % Value 2020-2024
Table 56 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 57 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 59 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 61 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
Table 63 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 64 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 65 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 66 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
Jeans in Australia
KEY DATA FINDINGS
Polarisation evident within men’s jeans, while premiumisation characterises the women’s segment
Competitive landscape subject to volatility as cross-category headwinds hit
Evolution of e-commerce leads to emergence of grey market drop-shipping
Polarisation set to contribute to standout performance for men’s jeans at either end of value spectrum over the forecast period
Sustainability to continue on its journey into mainstream jeans
Standard and economy women’s jeans set to experience competitive transformation
Table 69 Sales of Jeans by Category: Volume 2019-2024
Table 70 Sales of Jeans by Category: Value 2019-2024
Table 71 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 72 Sales of Jeans by Category: % Value Growth 2019-2024
Table 73 Sales of Men’s Jeans by Category: Volume 2019-2024
Table 74 Sales of Men’s Jeans by Category: Value 2019-2024
Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 76 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 77 Sales of Women’s Jeans by Category: Volume 2019-2024
Table 78 Sales of Women’s Jeans by Category: Value 2019-2024
Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 80 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Jeans: % Value 2020-2024
Table 82 LBN Brand Shares of Jeans: % Value 2021-2024
Table 83 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 84 Forecast Sales of Jeans by Category: Value 2024-2029
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
Table 88 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
Table 92 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029
Hosiery in Australia
KEY DATA FINDINGS
Australians replenish their collections of daily wardrobe essentials
Competitive landscape features mix of private label, specialists, global sports brands and fast fashion
Generation Z and millennials debate 2024’s sock trends on social media
Private label poised to be cost-effective solution in the face of economic uncertainty
Natural and alternative fibres are cornerstones of sustainability, yet the journey towards a circular economy will continue over the forecast period
Hosiery to be challenged by frugality and practicality in purchasing decisions, leading to distribution channel shift
Table 95 Sales of Hosiery by Category: Volume 2019-2024
Table 96 Sales of Hosiery by Category: Value 2019-2024
Table 97 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 98 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 99 NBO Company Shares of Hosiery: % Value 2020-2024
Table 100 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 101 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 102 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
Footwear in Australia
KEY DATA FINDINGS
Redirected discretionary spending and shifting distribution impact performance of footwear
Sportswear brands and major events heavily influence footwear in Australia
Local fashion footwear brands gain attention for sustainability and considered design
Sports-inspired footwear likely to help drive growth, as reimagined aesthetic of vintage styles proves popular
Direct-to-consumer dialogue to be facilitated by physical and virtual retail touchpoints
Handcrafted and durable high-quality footwear is sustainable antidote to fast fashion
Table 105 Sales of Footwear by Category: Volume 2019-2024
Table 106 Sales of Footwear by Category: Value 2019-2024
Table 107 Sales of Footwear by Category: % Volume Growth 2019-2024
Table 108 Sales of Footwear by Category: % Value Growth 2019-2024
Table 109 NBO Company Shares of Footwear: % Value 2020-2024
Table 110 LBN Brand Shares of Footwear: % Value 2021-2024
Table 111 Distribution of Footwear by Format: % Value 2019-2024
Table 112 Forecast Sales of Footwear by Category: Volume 2024-2029
Table 113 Forecast Sales of Footwear by Category: Value 2024-2029
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2024-2029
Sportswear in Australia
KEY DATA FINDINGS
Sportswear in Australia continues its strong performance in 2024
Competition for incumbents as challengers record strong performances
“Fashion Olympics” turn heads in Paris, while local fans emulate their favourite sporting stars through replica sportswear capsule collections
Future demand likely to be driven by fashion, fandom and functionality
Economic landscape poses significant challenges to category’s value growth
Australian enviro-tech startup partners with global athleisure giant to help shape the future of nylon recycling
Table 116 Sales of Sportswear by Category: Value 2019-2024
Table 117 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 118 NBO Company Shares of Sportswear: % Value 2020-2024
Table 119 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 120 Distribution of Sportswear by Format: % Value 2019-2024
Table 121 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Apparel and Footwear
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-
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
-
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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-
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
-
- Women's Nightwear
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-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
-
-
- Nightwear
-
-
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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-
- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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