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Modest growth amidst economic pressures and shifting consumer values
Apparel and footwear in Australia experienced modest value growth and limited volume recovery in 2025, driven by market polarisation and influenced by economic factors such as inflation and consumer confidence. Despite economic pressures, the market remains attractive due to growing disposable incomes, and a shift towards sustainable and technologically advanced practices. Many local consumers are either trading down to affordable options or investing in premium brands, while there is also a growing emphasis on sustainability and inclusivity in product design.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Australia?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Australia
Modest growth amidst economic pressures and shifting consumer values
Chart 1 Key Trends 2025
Market polarisation drives value sales growth in Australia
Jeanswest closes stores as mid-priced brands struggle
Chart 2 Jeanswest Closes All 90 Stores in 2025
Sustainability and technology drive industry forward
Consumers to drive polarisation and sustainability in apparel and footwear
Sportswear to remain dynamic performer, driven by functionality and sustainability
Nike and adidas lead through innovation and brand equity
Emergence of niche brands adapting to specific consumer segments
Australian Fashion Council invests in innovative partnership with Epson
Retail e-commerce leads distribution as consumers seek convenience
Chart 3 Analyst Insight
AI-driven innovations elevate online shopping experience
Chart 4 THE ICONIC Introduces AI-Powered Virtual Try-On
Sustainability and inclusivity drive product innovation
Chart 5 Samsara Partners with lululemon to Launch Enzymatically Recycled Performance Apparel
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Australia 2025
Chart 8 Key Insights on Consumers in Australia 2025
Chart 9 Consumer Landscape in Australia 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Australia
KEY DATA FINDINGS
Resilient childrenswear driven by rise in disposable incomes and sustainable options
Chart 10 Key Trends 2025
Disposable income drives demand for premium childrenswear
Mambo expands childrenswear range through TMNT collaboration
Chart 11 Mambo Boosts Childrenswear Range by 50% Via TMNT Collaboration
Cost pressures and sustainability shape consumer behaviour
Value-conscious parents to drive growth through affordable basics
Sustainability to become mainstream demand in childrenswear
Chart 12 Analyst Insight
Tech-enabled shopping expands with ai-driven personalisation
Top brands maintain lead through affordability and sustainability
Chart 13 Cotton On Kids Champions Local Sustainability with Australian-Grown Cotton Collection
Emerging brands and innovative launches drive market dynamics
Retail e-commerce drives childrenswear sales through convenience
Physical retailers adapt with omnichannel strategies
Sustainability drives innovation in childrenswear product design
Ai and tech innovation enhances childrenswear shopping experience
Chart 14 THE ICONIC Enhances Childrenswear Shopping With AI-Powered Product Discovery
Apparel Accessories in Australia
KEY DATA FINDINGS
Polarisation, tech advancements and sustainable developments drive category
Chart 15 Key Trends 2025
Premium and budget brands thrive amid market polarisation
Other apparel accessories drives sales with diverse offerings
Mosaic Brands Ltd’s administration highlights mid-tier struggles
Chart 16 Mosaic Brands Enters Administration, Closing 650+ Stores
Ongoing polarisation to see premium and budget brands continue driving growth
E-commerce to be supported by technological advancements
Sustainability to shape future development
Chart 17 Analyst Insight
Leading brands maintain appeal through innovation and pricing
Retail e-commerce drives sales of apparel accessories through convenience
AI-powered personalisation transforms online shopping experiences
Chart 18 Threadicated Debuts AI-Powered “Personalised Store”
Emerging brands leverage social media for growth
Samsara's enzymatic recycling technology drives eco-friendly innovation
Chart 19 Samsara Scales Up Enzymatic Recycling
Menswear in Australia
KEY DATA FINDINGS
Australian menswear’s growth driven by sustainability and inclusivity
Chart 20 Key Trends 2025
Local production and sustainability drive menswear sales
Chart 21 Analyst Insight
Local men's swimwear brands appeal with authenticity and quality
Chart 22 Budgy Smuggler Focuses on Local Production
Sustainability and supply chain trends shape menswear
Chart 23 AXL+CO’s Inclusive and Sustainable Men’s Outerwear Launch
Sustainable and local production to drive future growth
Men's outerwear to continue driving sales, while men’s underwear will remain dynamic
Leading brands drive menswear growth by aligning closely with consumer expectations
Innovation by Australian brands to shape future competitive landscape
Emerging collaborations elevate local brands to international attention
Omnichannel retail remains important amidst the rise of online sales
Retail e-commerce reshapes menswear with personalised experiences
Shein drives divergent innovation with affordable designs
Chart 24 Market Polarisation Drives Divergent Innovation and Pricing Strategies
Womenswear in Australia
KEY DATA FINDINGS
Greater female participation in the workplace drives up demand for womenswear
Chart 25 Key Trends 2025
Easing of economic pressures supports greater spending, but consumers remain cautious
Women's outerwear dominates sales, driven by demand for versatility
Women's swimwear sees dynamic growth, driven by sustainable trends
Positive outlook supported by stable economy and rise in disposable incomes
Sustainable fashion and digitalisation to influence future womenswear development
lululemon athletica continues to make gains with premium athleisure
Dynamic brands and circular fashion platforms
Mergers, acquisitions, and innovations reshape the competitive landscape
E-commerce continues to drive distribution of womenswear
Chart 26 Analyst Insight
Omnichannel strategies become crucial for market success
Sustainability drives innovation through eco-friendly materials
Chart 27 ELK and BlockTexx Pioneering Circular Economy Innovation in Australia
Rental platforms set new standards with circular models
Chart 28 Rntr Setting New Standards in Womenswear Rental Market
AI drives personalisation and sustainability in design
Chart 29 Shein Tackles Micro Fashion Trends, Enabling Ultra-Fast Production Cycles
Jeans in Australia
KEY DATA FINDINGS
Jeans in Australia: Navigating growth and sustainability
Chart 30 Key Trends 2025
Despite improving disposable incomes, consumers of jeans remain cautious
Standard jeans is largest value segment but economy jeans is most dynamic
Local manufacturing mitigates global supply chain issues for Australian denim brand
Chart 31 Nobody Focuses on Domestic Manufacturing to Drive Sales
Sustainability to drive future sales, driven by younger Australians
Chart 32 Analyst Insight
Economy jeans to lead growth and remain the most popular value segment
Technological innovation and domestic manufacturing to shape future
Leading brands maintain share through innovation and sustainability
Sustainable product launches drive innovation and growth
E-commerce and specialists continue to drive distribution
Emerging retail concepts to shape future sales
AI and tech innovation can help reshape retail channels
Chart 33 AFC and Epson Australia Develop First AI-Driven Smart Factory
Sustainable innovation drives Outland Denim's success
Chart 34 Outland Denim Leader in Ethical and Eco-Conscious Denim
Hosiery in Australia
KEY DATA FINDINGS
Hosiery in Australia: Generation Z drives sustainable growth
Chart 35 Key Trends 2025
Generation Z drives premium hosiery growth through conscious consumption
Non-sheer hosiery dominates sales with steady demand
Léays Australia captures Generation Z with inclusive fashion
Chart 36 Léays Australia Launches Hosiery Line, Targeting Generation Z
Sustainable and technological advancements to drive future hosiery sales growth
Sheer hosiery to experience faster growth driven by technological innovation
Consolidation and innovation reshape competitive dynamics
Strategic opportunities emerge from market shifts
Physical retail continues to drive distribution of hosiery
E-commerce gains traction with fast delivery and competitive pricing
Chart 37 Analyst Insight
Emerging brands focus on sustainability and technology
Sustainability trend sees lululemon athletica collaborate with Samsara Eco
Chart 38 lululemon Enters Into Eco Partnership With Samsara for Nylon Innovation
AI and tech innovation enhance hosiery’s functionality
Chart 39 Medi Lunches AI-Driven Hosiery
Footwear in Australia
KEY DATA FINDINGS
Australian footwear: Modest growth, future innovation
Chart 40 Key Trends 2025
Women's footwear drives modest growth through style demand
Sustainability and technology shape consumer purchasing decisions
Chart 41 Analyst Insight
AI and sustainability to drive footwear innovation and growth
Women's footwear to continue driving overall demand
Direct-to-consumer sales and premiumisation to shape developments
Nike and Asics lead competitive landscape despite polarisation
Greater exposure on global stage, secures local brand’s US entry
Retail e-commerce leads footwear distribution as consumers seek convenience
Accent Group set to expand with Sports Direct stores
Local specialist retailer enters administration under strain of market polarisation
Chart 42 Wittner Enters Administration in April 2025 Amid Mid-Tier Footwear Squeeze
Omnichannel retailing bridges online and offline shopping
AI-powered solutions transform footwear shopping experience
Chart 43 SafeSize's 3D Foot Scanner in Australian Stores to Improve Fit Accuracy
Sustainability and inclusivity reshape footwear design
Chart 44 Asics Launches Recyclable Nimbus Mirai at Expo 2025
Sportswear in Australia
KEY DATA FINDINGS
Sportswear in Australia driven by health, tech, and sustainability
Chart 45 Key Trends 2025
Stabilising economy and health trends drive sales
Sports apparel dominates category sales
Innovative footwear drives dynamic growth
Athleisure trend and outdoor lifestyles in Australia to drive future growth of sportswear innovation
lululemon aims to lead sustainable innovation through partnerships
Tech-integrated performance wear to drive dynamic growth of sports footwear
Nike and adidas retain strong leadership as market polarisation intensifies
Emerging brands and strategic moves reshape competitive landscape
Chart 46 Myer Merges with Premiers’ Apparel Brands in 2025 to Boost Budget Sportswear Reach
Rallee emerges as a promising brand in racquet sports
Chart 47 Analyst Insight
Sports goods stores and specialists lead distribution of sportswear
Retail e-commerce gains traction with convenience and promotions
Sustainability and inclusivity drive sportswear innovation
Chart 48 Lorna Jane 2025 EcoActive Collection Featuring 100% Recycled Performance Fabrics
AI and tech innovation enhances sportswear functionality
Chart 49 HIT IQ & Shock Doctor Launch AI Concussion-Sensing Mouthguard in Australia
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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