Select Country Report
Apparel and footwear in 2024: The big picture
Apparel and footwear in Chile is showing significant signs of improvement in 2024 following a year marked by stagnation and low growth. The country has faced historically high double-digit inflation rates, in line with the region.
2024 key trends
A key factor positively influencing the growth of apparel and footwear in Chile is cross-Andean shopping tourism. During the year, there has been an increase in inbound arrivals, particularly from Argentina, interested in buying products due to the lower prices in Chile.
Competitive landscape
Major department stores such as Falabella, Ripley, and Paris struggled for several years, registering losses and concerning levels of overstock, but in 2024, these large retailers have finally been able to improve their warehouse occupancy rates. In an effort to clear their inventories, they implemented discounts of up to 60%, primarily focusing on their own private label lines.
Retailing developments
Retail in Chile has faced significant challenges in recent years, with physical stores struggling with overstock and consumers pressurised by rising prices and an unstable economy, along with complaints over poor in-store experiences. The National Consumer Service (Sernac) has received complaints from many local consumers regarding the lack of timely service and dissatisfaction with service channels, with some claiming they would abandon a brand after a negative experience.
What next for apparel and footwear?
The outlook for apparel and footwear in Chile is fairly positive over the forecast period, as the main players are showing dynamism in line with increasing consumption. Promotional activity is expected to gradually slow as warehouse occupancy rates continue to show that the overstock scenario impacting retail towards the end of the review period is stabilising.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Chile?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Chile
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Childrenswear in Chile
KEY DATA FINDINGS
Chilean childrenswear demand rebounds strongly
“Polar waves” drive surge in childrenswear sales
Falabella retains category leadership, but Shein makes further gains
Zara Kids launches stylish and fashionable collections to target affluent parents
The impact of football culture on childrenswear in Chile
Second-hand market set to gain further relevance in childrenswear
Table 13 Sales of Childrenswear by Category: Volume 2019-2024
Table 14 Sales of Childrenswear by Category: Value 2019-2024
Table 15 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 19 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 20 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
Apparel Accessories in Chile
KEY DATA FINDINGS
Signs of dynamism in apparel accessories following falling sales
Low temperatures revive sales of winter accessories
Shein strengthens leadership of apparel accessories
From mountains to markets: Outdoor apparel accessories on the rise
E-commerce growth versus informal market competition
Collections of retro-inspired apparel accessories on the rise
Table 23 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 24 Sales of Apparel Accessories by Category: Value 2019-2024
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
Menswear in Chile
KEY DATA FINDINGS
Resurgence in Chilean menswear
Father’s Day Black Friday event boosts retail sales in Chile
Affordable brands gain ground in Chile
The blurring lines of office wear
Rising demand for men's sportswear
Generation Z drive the shift towards second-hand and resale fashion
Table 33 Sales of Menswear by Category: Volume 2019-2024
Table 34 Sales of Menswear by Category: Value 2019-2024
Table 35 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 36 Sales of Menswear by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Menswear: % Value 2020-2024
Table 38 LBN Brand Shares of Menswear: % Value 2021-2024
Table 39 NBO Company Shares of Men’s Nightwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2021-2024
Table 41 NBO Company Shares of Men’s Outerwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2021-2024
Table 43 NBO Company Shares of Men’s Swimwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2021-2024
Table 45 NBO Company Shares of Men’s Underwear: % Value 2020-2024
Table 46 LBN Brand Shares of Men’s Underwear: % Value 2021-2024
Table 47 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 48 Forecast Sales of Menswear by Category: Value 2024-2029
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
Womenswear in Chile
KEY DATA FINDINGS
Womenswear sales rise with demand revival and harsh winter conditions
Chilean apparel attracts Argentinian tourists with competitive prices
Shein's attractive prices captivate Chilean consumers
Chilean consumers embrace seasonal sales and discounts
From hiking trails to everyday wear
Online shopping set to gain further momentum
Table 51 Sales of Womenswear by Category: Volume 2019-2024
Table 52 Sales of Womenswear by Category: Value 2019-2024
Table 53 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 54 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 55 NBO Company Shares of Womenswear: % Value 2020-2024
Table 56 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 57 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 59 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 61 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
Table 63 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 64 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 65 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 66 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
Jeans in Chile
KEY DATA FINDINGS
Strong volume growth for jeans in 2024 amid improving economy in Chile
Falabella SACI takes reuse to the next level with “Feria Trueque”
Revival of vintage denim: Lee and Levi’s pay homage to iconic styles
Imitation denim jeans flood Chile
Second-hand denim market booms as Chileans embrace vintage styles
Discount strategies to continue to shape sales of jeans
Table 69 Sales of Jeans by Category: Volume 2019-2024
Table 70 Sales of Jeans by Category: Value 2019-2024
Table 71 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 72 Sales of Jeans by Category: % Value Growth 2019-2024
Table 73 Sales of Men’s Jeans by Category: Volume 2019-2024
Table 74 Sales of Men’s Jeans by Category: Value 2019-2024
Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 76 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 77 Sales of Women’s Jeans by Category: Volume 2019-2024
Table 78 Sales of Women’s Jeans by Category: Value 2019-2024
Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 80 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Jeans: % Value 2020-2024
Table 82 LBN Brand Shares of Jeans: % Value 2021-2024
Table 83 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 84 Forecast Sales of Jeans by Category: Value 2024-2029
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
Table 88 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
Table 92 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029
Hosiery in Chile
KEY DATA FINDINGS
Hosiery’s growth improves in 2024
Weather patterns continue to influence hosiery sales
Department stores continue to struggle with excess stock
Fashion trends shape hosiery purchases among younger consumers
The viral success of Shein within hosiery in the local market
The popularity of sports socks among active consumers
Table 95 Sales of Hosiery by Category: Volume 2019-2024
Table 96 Sales of Hosiery by Category: Value 2019-2024
Table 97 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 98 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 99 NBO Company Shares of Hosiery: % Value 2020-2024
Table 100 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 101 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 102 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
Footwear in Chile
KEY DATA FINDINGS
Footwear thrives in 2024 following price reductions
adidas leads footwear in Chile with innovative urban and outdoor strategies
Further growth momentum for online footwear sales
Casual dress codes fuel surge in sneaker popularity among Chileans
Brazilian brands are helping to shape footwear trends in local market
Table 105 Sales of Footwear by Category: Volume 2019-2024
Table 106 Sales of Footwear by Category: Value 2019-2024
Table 107 Sales of Footwear by Category: % Volume Growth 2019-2024
Table 108 Sales of Footwear by Category: % Value Growth 2019-2024
Table 109 NBO Company Shares of Footwear: % Value 2020-2024
Table 110 LBN Brand Shares of Footwear: % Value 2021-2024
Table 111 Distribution of Footwear by Format: % Value 2019-2024
Table 112 Forecast Sales of Footwear by Category: Volume 2024-2029
Table 113 Forecast Sales of Footwear by Category: Value 2024-2029
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2024-2029
Sportswear in Chile
KEY DATA FINDINGS
Chileans favour durable, branded sportswear despite economic uncertainty
Attracting Chilean football fans through athlete sponsorship
The growing popularity of outdoor clothing
Government initiatives to boost sports participation across Chile
The rise of sports-inspired urban fashion among Chile’s youth
Brand loyalty and improved logistics propel online sportswear sales
Table 116 Sales of Sportswear by Category: Value 2019-2024
Table 117 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 118 NBO Company Shares of Sportswear: % Value 2020-2024
Table 119 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 120 Distribution of Sportswear by Format: % Value 2019-2024
Table 121 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Apparel and Footwear
-
-
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
-
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
-
-
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
-
- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
-
- Men's Swimwear
- Men's Underwear
-
- Women's Nightwear
-
-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
-
- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
-
- Women's Swimwear
- Women's Underwear
-
-
- Nightwear
-
-
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
-
- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
-
- Swimwear
- Underwear
-
- Sheer Hosiery
- Non-Sheer Hosiery
-
-
- Children's Footwear
- Men's Footwear
- Women's Footwear
-
-
- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
-
- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
-
Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!