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Improving economy and cross-border sales support growth in apparel and footwear
The apparel and footwear market in Chile demonstrated robust growth in 2025, with a 9% increase in retail volume and 5% in value. This was driven in part by the rising demand for premium sportswear and cross-border shopping. Rising disposable income and improving consumer confidence also supported the continued expansion of this market. The market's attractiveness is further enhanced by the growing trend towards e-commerce and the increasing importance of sustainability in consumer purchasing decisions. To succeed in this market, brands should focus on strengthening their omnichannel presence, incorporating sustainable practices, and capitalising on the trend towards premium sportswear.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Chile?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Chile
Improving economy and cross-border sales support growth in apparel and footwear
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Premium sportswear drives growth through outdoor trends
Chart 3 Premium Sportswear Growth Driven by Outdoor and Performance Trends
Argentine consumers boost sales through cross-border shopping
Chart 4 Apparel and Footwear See Strong Demand from Argentine Consumers
Sportswear the focus of consumer demand
Consumers turning to e-commerce as they demand convenience
Sustainability and premium sportswear set to drive demand for apparel
Premium sportswear set to lead growth with the focus on tech innovation and durability
Falabella and adidas lead the competitive landscape
Players look for new opportunities in e-commerce and sustainable product lines
Falabella and Ripley lead offline retail with strong brand trust
E-commerce gains traction with competitive pricing and variety
Sustainability and affordability drive resale and rental trends
Chart 5 Circular Fashion Gains Momentum Through Falabella’s Trueque Initiative
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Chile 2025
Chart 8 Key Insights on Consumers in Chile 2025
Chart 9 Consumer Landscape in Chile 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Chile
KEY DATA FINDINGS
Childrenswear benefits from improving economy
Chart 10 Key Trends 2025
Chart 11 Analyst Insight
Mass-market brands capitalise on price sensitivity and fast fashion
Chart 12 Shein Strengthens its Position with Promotions and Social Media Influence
Disposable income growth supports consumer expenditure
Market polarisation drives value sales growth
Chart 13 Adidas Finds Success with Aggressive Discounting
Mass-market brands and sustainability drive growth
Unisex clothing gains popularity among Chilean parents
Fashion collaborations set to drive demand among affluent parents
Falabella strengthens its lead in childrenswear
No significant mergers or new entrants to disrupt childrenswear
Department stores lead childrenswear sales
Retail e-commerce gains traction with competitive pricing and promotions
Chart 14 Circular Economy Meets Childrenswear Through Renueva tu Clóset
No new retail brands or concepts emerge in 2025
Mass-market brands drive innovation with competitive pricing
Apparel Accessories in Chile
KEY DATA FINDINGS
Sales of apparel accessories informed by market polarisation
Chart 15 Key Trends 2025
Slower recovery seen in Chile's apparel accessories market in 2025
Gloves drives growth in Chile's apparel accessories market
Chart 16 Lippi Leverages Functionality and Style to Capture Demand for Outdoor Accessories
Shein and Temu face challenges under Chile's new VAT policy
Chart 17 Shein and Temu Face New Challenges Under Chile’s VAT on Small Imports
Improving economy should boost sales while resale market flourishes
Other apparel accessories to remain largest subcategory
Market polarisation and e-commerce competition to shape the future of the category
Shein and adidas lead amid market polarisation
No significant mergers or new launches seen in the market
Department stores lead sales of apparel accessories
E-commerce gains traction with competitive pricing
New VAT policy to impact e-commerce players
Lippi and Nostalgic lead innovation with sustainable offerings
Chart 18 Nostalgic Leads the Slow Fashion Movement in Chilean Apparel Accessories
Menswear in Chile
KEY DATA FINDINGS
Demand continues to shift toward casual wear
Chart 19 Key Trends 2025
Chart 20 Analyst Insight
Cross-border shopping drives sales growth
Chart 21 Cross-Border Shopping Boosts Chilean Menswear Sales
Shift to casual wear continues to shape menswear
Chart 22 Dockers Showcases Golf-Inspired Menswear at Santiago Event
Volume growth outpaces value growth as Chilean men look for better value
Improving economy set to boost sales of menswear with a focus on comfort and sustainability
Men's outerwear set to remain the largest category
Sustainable consumption behaviour set to inform market demand
Leading brands maintain their lead through diversified offerings
H&M repositions itself with a premium menswear line
Chart 23 Repositioning Strategy Drives H&M into High-End Menswear
Department stores lead menswear sales through diversified offerings
E-commerce gains traction with competitive prices and promotions
No emerging retail brands or concepts reported for 2026
Dockers go collection boosts casual menswear sales
H&M Atelier drives premiumisation in menswear
Womenswear in Chile
KEY DATA FINDINGS
A good year for womenswear with sales boosted by tourism and e-commerce
Chart 24 Key Trends 2025
Chart 25 Analyst Insight
Argentinians driving demand for higher-quality womenswear
Chart 26 Cross-Border Shopping Reinforces Womenswear Momentum in Chile
Women's outerwear dominates sales
Interest in outdoor activities influencing purchasing decisions
Chart 27 Under Armour Expands its Reach Amid Chile’s Outdoor Lifestyle Shift
Growth set to be fuelled by seasonal sales and e-commerce
Women's outerwear to maintain its dominance with functional and stylish apparel
E-commerce and sustainability set to shape the future of womenswear
Shein leads womenswear thanks to highly competitive pricing
Tariff changes pose challenges to fast-fashion leaders
Department stores lead womenswear sales thanks to a strong brand presence
E-commerce driving growth in womenswear through competitive pricing
VisteLaCalle shines the spotlight on emerging brands
Chart 28 From Street Style to Catwalk: VisteLaCalle Promotes Next-Gen Talent
Shein and Under Armour find success with competitive strategies
Jeans in Chile
KEY DATA FINDINGS
Focus on affordability and value drives strong growth in retail volume terms in 2025
Chart 29 Key Trends 2025
Jeans impacted by market polarisation
Economy jeans dominate sales but second-hand market making inroads
Market polarisation drives growth in affordable jeans
Chart 30 Levi’s Bets on Store Innovation to Strengthen Its Premium Positioning in Chile
Consumers prioritise affordability and sustainability
Market polarisation drives growth in affordable jeans
Second-hand market set to play a growing role in jeans
Levi’s maintains lead through quality and innovation
No significant mergers or new launches in 2025
Department stores lead jeans sales through omnichannel presence
Retail e-commerce gains momentum with competitive pricing
No new retail brands or concepts
Chart 31 Falabella Promotes Responsible Consumption Through Clothing Exchange
Levi’s drives premium sales with innovative retail experience
Sustainability and inclusivity reshape retail channel mix
Chart 32 Sustainability and Style Define Bazar Vintage’s Success
Falabella promotes circular fashion through clothing exchange
Hosiery in Chile
KEY DATA FINDINGS
Consumers demand comfortable, functional, and affordable hosiery
Chart 33 Key Trends 2025
Shein and Temu could see success curtailed by regulatory changes
Chart 34 Shein and Temu Drive Hosiery Sales with Low-Cost Offer
Weather conditions boost demand for warm hosiery
Chart 35 Monarch Offers Heat Holders to Tackle Chilean Winter Weather
Non-sheer hosiery dominates sales
Chilean hosiery market to remain steady despite challenges
Non-sheer hosiery will remain the largest category
Key trends shaping the future of hosiery in Chile
Monarch maintains lead but faces increasing competition
Leading brands adapt to changing consumer preferences and regulatory environment
Department stores lead hosiery sales through strong presence
Retail e-commerce drives growth with competitive pricing and promotions
Local brands to focus on retail stores and online platforms
Sustainable practices drive innovation in hosiery products
Chart 36 Patagonia Communities Benefit from Ethical Wool Sourcing
Footwear in Chile
KEY DATA FINDINGS
Footwear benefits from strong cross-border sales
Chart 37 Key Trends 2025
Chart 38 Analyst Insight
Premiumisation and cross-border shopping driving sales growth in footwear
Chart 39 Online Shoe Shopping in Chile Becomes Easier for Argentine Visitors
Women's footwear dominates sales, driven by premium brands
Market polarisation impacts footwear sales
Chart 40 Osorio Opazo Shuts Doors Amid Market Shifts and Economic Challenges
Generative design and e-commerce drive future sales
Women's footwear set to drive sales with a focus on premium brands
Brazilian brands set to play a growing role in the market
Chart 41 Abicalçados and ApexBrasil Promote Brazilian Footwear in Chile
Leading brands benefit from diverse offerings
Brazilian brands gain share through local retail initiatives
Apparel and footwear specialists dominate offline sales with diverse offerings
Retail e-commerce drives sales growth with competitive prices and convenience
No new retail brands or concepts
Sportswear in Chile
KEY DATA FINDINGS
Sportswear becoming a go to option for everyday wear
Chart 42 Key Trends 2025
Chart 43 Analyst Insight
Global brands driving the growth of sportswear through premiumisation
New entrants shake up the Chilean outdoor sportswear market
Chart 44 Under Armour Targets Chile’s Growing Running Market with Premium Footwear
Chart 45 Reinaldo Lippi Returns with Ofki, Targeting Chile’s Outdoor Market
Market polarisation drives growth in sportswear
Premium brands and sustainability set to drive future growth
Sports apparel will remain key to the growth and development of sportswear
Main trends shaping the future of sportswear
Global players maintain their dominance through premium offerings
Stability and innovation characterise the competitive landscape
Department stores dominate sportswear sales with strong brand presence
E-commerce grows rapidly as consumers seek convenience and value
Emerging trends and retail concepts
AI-driven design revolutionising sportswear
Chart 46 Puma Inverse Arrives in Chile Redefining Sneaker Design with AI
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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