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Market polarisation supports value growth
The apparel and footwear market in Taiwan experienced moderate value growth in 2025, with a 2% growth rate, reaching TWD384 billion in retail value sales. This growth was influenced by factors such as the post-pandemic boom in outbound travel and economic uncertainty. The market is characterised by a divide between bargain hunters and high-end spenders, with high-end consumer spending power remaining strong. To succeed, brands should focus on adopting artificial intelligence and sustainable practices, leveraging omnichannel presence, and adapting to changing consumer preferences, such as the growing demand for Korean-style fashion and the rise of resale and rental platforms. Rising disposable income is forecast to support luxury spending in the apparel and footwear market, benefiting brands that adapt to changing consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Taiwan?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Taiwan
Market polarisation supports value growth
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Market polarisation supports performance of apparel and footwear
Chart 3 Dolce&Gabbana Opened Flagship Store in BELLAVITA in 2025
Outbound travel and tourism tempers sales of apparel and footwear
Resale and rental trend gains traction among young consumers
Chart 4 52% of Credit Card Spending by Taiwanese Outbound Travelers in Apparel and Footwear
Ai and sustainability reshapes consumer behaviour
Korean fashion influence drives sales and store expansions
Disposable income growth supports luxury spending
Leading brands maintain dominance amid intense competition
Chart 5 2nd Street Expects to Have Over 50 Stores in Taiwan by the End of 2025
Emerging players and trends reshape the competitive landscape
Offline retail leads with omnichannel presence
E-commerce grows with personalised shopping experiences
Emerging trends and collaborations to watch
AI and sustainability drive innovation in fashion
Designer brands launch thin-soled and casual shoes and elevate the customer experience
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Taiwan 2025
Chart 8 Key Insights on Consumers in Taiwan 2025
Chart 9 Consumer Landscape in Taiwan 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Taiwan
KEY DATA FINDINGS
Brands cater to growing demands for premium childrenswear
Chart 10 Key Trends 2025
Chart 11 Analyst Insight
Premiumisation drives value growth amid demographic challenges
Girls' apparel is the largest category
Sustainability drives brand innovation and loyalty
Chart 12 BEAMS launches sustainable childrenswear event "Rekids Market" in 2025
Chart 13 Korean brand Minkmui opened its firts flagship store in Taiwan in end 2024
Parents to prioritise quality and sustainability in childrenswear
Girls' apparel to remain largest category posting steady growth
Sustainability and e-commerce to drive future growth
Korean brands and e-commerce retailers drive fragmentation
Brands embrace social media to compete in dynamic marketplace
Chart 14 Momilove included online forum to appeal to parental consumers
E-commerce outperforms offline retail in childrenswear
Korean brands use agents in highly competitive landscape
Omnichannel strategies gain traction in childrenswear retailing
Sustainability and inclusivity drive innovation in childrenswear
Apparel Accessories in Taiwan
KEY DATA FINDINGS
Fashion and celebrity influences impact positively on apparel accessories
Chart 15 Key Trends 2025
Chart 16 Analyst Insight
Healthy value growth driven by multi-functional products
Other apparel accessories leads in sales, gloves sees dynamic growth
G-dragon's influence fuels market polarisation
Chart 17 G-Dragon's Babushka-Style Scarf Influences Streetwear in 2025
Fashion consciousness and outdoor activities drive growth
Korean pop culture influences young consumers' preferences
Bright outlook for multi-functional products and gloves
Top brands maintain lead with affordable pricing and quality
Emerging players and opportunities in the market
Non-grocery retailers drive sales through omnichannel presence
Retail e-commerce gains traction with fast delivery and flexible options
Chart 18 EMIS and Object Opened Their First Brick and Mortar Stores in Taiwan in 2025
Fashion consciousness and celebrity influence drive innovation
Lifestyle retailers bring more affordable brands into the market
Chart 19 UV100 Launches Anti-UV-Suptex Cool Mosquito-Proof Eco-Friendly Two-Way Bucket Hat
Menswear in Taiwan
KEY DATA FINDINGS
Korean fashion and second-hand sales shape menswear
Chart 20 Key Trends 2025
Chart 21 Analyst Insight
Resale and rental drives value sales growth
Chart 22 "Secondhand Treasure Hunt" Hashtage Frequently Appears on Social Media
Market polarisation is driven by high-end retail expansion
Men’s outerwear ranked as leading category by value
Sustainability and e-commerce drive growth
Digital transformation to drive e-commerce sales
Fragmented menswear industry with rising Korean influence
Chart 23 MARITHÉ FRANÇOIS GIRBAUD Opened Flagship Store in Taiwan in 2025
Future opportunities arise from changing consumer preferences
Offline retail leads with department stores and specialists
E-commerce grows with personalised shopping experiences
Chart 24 De Sidere7.1 Opened a New Store in 2025
Womenswear in Taiwan
KEY DATA FINDINGS
Healthy performance for womenswear
Chart 25 Key Trends 2025
Chart 26 Analyst Insight
Flat growth in womenswear sales amid economic uncertainty
Rising awareness of sustainability drives resale and rental trend in womenswear
Chart 27 "Secondhand Treasure Hunt" Frequently Appears on Social Media
Sogo department stores and high-end brands drive market polarisation
Chart 28 SOGO Department Stores Renovates to Expand Retail Space for High-End Fashion
Chart 29 The Spending Structure of Tourists has Changed with Shopping Expenses Falling
AI and sustainability drive womenswear evolution
Korean pop culture and resales expected to reshape womenswear landscape
Multi-brand retailing and sustainable manufacturing to gain traction
Established brands maintain lead amidst market polarisation
E-commerce native brands and sustainability to shape the womenswear competitive landscape
Department stores and e-commerce drive sales as omnichannel strategies evolve
Retail e-commerce gains share with technological advancements
Emerging trends and collaborations to watch in womenswear retail
High-end retailers extend range of affordable luxury brands
Second-hand clothing launches
Jeans in Taiwan
KEY DATA FINDINGS
Weak consumer sentiment dampens sales of jeans
Chart 30 Key Trends 2025
Chart 31 Analyst Insight
Flat sales amidst economic uncertainty and shifting consumer preferences
Economy jeans dominate sales with affordable pricing
Resale and rental trend gains momentum with sustainable fashion
Chart 32 2nd STREET Expand Stores to Reach Over 50 Retail Outlets in 2025
Sustainable practices and technology drive future growth
Economy jeans to remain largest subcategory by volume
Digital investments to enhance the overall customer experience
Chart 33 Replay Expands Stores and Pop-Ups in 2025
Levi's and uniqlo sustain leadership with strong brand presence
Emerging trends and opportunities in the jeans market
Challenges for domestic brands in the jeans market
Offline retail leads with omnichannel presence
E-commerce gains traction with personalised experiences
Sustainable practices drive innovation with eco-friendly materials
Innovative products capture rising demand for eco-friendly jeans
Chart 34 Fillin Developed the World's Only Bio-Based Dye Specifically Developed for Denim
Hosiery in Taiwan
KEY DATA FINDINGS
Innovation and advanced functionality drive demand
Chart 35 Key Trends 2025
Chart 36 Analyst Insight
Conservative consumer spending hinders hosiery sales growth
Non-sheer hosiery dominates the market due to versatility
Fashion trends and foot health concerns drive up unit prices
Chart 37 GiMialign launched AI 3D Kinetic Socks in 2024-2025
Government support for local manufacturers and sustainability to drive market growth
Innovation and lifestyle changes to influence sales
Local brands to showcase cultural heritage
Fragmented market with emerging Korean brands
Local brands to gain share through collaborations
Chart 38 Korean brand MSMR creates pop-up store in Tawian’s chained department stores
Offline retail leads with chained variety stores expanding
E-commerce supports niche brands with unique designs
Lifestyle retailers drive growth with expanded product lines
Tech-savvy brands drive innovation with advanced features
Local brands innovate with eco-friendly and functional products
Chart 39 Merry Young Transformed Used Recycle PET Bottles Into Trendy Socks Gifting Box
Footwear in Taiwan
KEY DATA FINDINGS
Outbound travel provides boost to footwear market
Chart 40 Key Trends 2025
Chart 41 Analyst Insight
Outbound travel drives demand for comfortable footwear
Skechers and other brands drive innovation with new launches
Digital technologies are harnessed to transform the footwear market
Chart 42 Skechers Launched Go Walk and Glide-Step Pro Slip-Ins in 2024/2025
AI-powered manufacturing to take centre stage
Women's footwear maintains largest share with steady growth
Sustainability to carve out new business opportunities
Chart 43 Local Sustainable Footwear Brand Mijily Launching Mijily WATER Light in 2025
Leading brands harness innovation and digitalisation
Offline retail leads with omnichannel presence gaining traction
Retail e-commerce grows with convenience and technology driving sales
AI-powered customisation drives innovation
Chart 44 Chaei-Hsin Enterprise Uses AI Technology to Create JONIRO Smart Shoes
Sportswear in Taiwan
KEY DATA FINDINGS
Sportswear faces slowdown in value growth
Chart 45 Key Trends 2025
Chart 46 Analyst Insight
Government initiatives fuel growth in sports apparel
Sustainable materials drive sportswear innovation
AI-powered solutions enhance the customer experience
Chart 47 ASify Implemented an AI-Powered Size Recommendation System in 2025
Outdoor apparel gains traction among young consumers
Sustainable sportswear to shape the future
AI-powered cross-platform collaboration to boost sales
Chart 48 Internet Celebrity Develops Yoga Wear Made from Recycled Fishnet
Nike and adidas dominate despite emerging competition
Emerging brand HOKA gains traction in Taiwan
Chart 49 Hoka Collaborated with CAFEao to Create Retail Pop-Up
Offline retail dominates sportswear sales with wide brand presence
E-commerce gains traction with third-party marketplaces
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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-
- Nightwear
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-
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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