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Romanian apparel and footwear market grows through polarisation and sustainability
The Romanian apparel and footwear market demonstrated a mixed performance in 2025, with limited volume growth but more significant value growth, driven by the dominance of low-cost players and a growing appetite for premium and eco-friendly products. The market is expected to see continued growth driven by digitalisation, sustainable practices, and premiumisation, with retail sales forecast to increase at a CAGR of 5% to RON39.4 billion by 2030. This growth will be supported by an anticipated increase in disposable income per capita, which is forecast to reach RON83,163 by 2030. To succeed in this market, brands should focus on adapting to changing consumer preferences, investing in AI and digitalisation, prioritising sustainability, and offering premium products.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Romania?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Romania
Romanian apparel and footwear market grows through polarisation and sustainability
Chart 1 Key Trends 2025
Low-cost retailers and premium brands improve value sales amid market polarisation
Chart 2 Primark Continues its Expansion in Romania
Sustainability drives demand for eco-friendly products and upcycling
Chart 3 Roseco Turns Textile Waste into Recycled Fabrics
AI and tech innovation boosts sales through personalised experiences
Chart 4 Analyst Insight
Chart 5 E-seller Zalando Launches AI Assistants and Virtual Fitting Features
Romanians embrace sustainable and eco-friendly products as key trends
AI and technological innovation drives sales through personalised experiences
Polarisation set to remain a key trend with ultra-fast fashion and premium brands
Pepco, H&M, and LPP lead with extensive store networks
Offline retail continues to dominate sales with chained specialists, while e-commerce grows
Omnichannel strategies key to success
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Romania 2025
Chart 8 Key Insights on Consumers in Romania 2025
Chart 9 Consumer Landscape in Romania 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Romania
KEY DATA FINDINGS
Affordable childrenswear drives market growth, alongside uptick in sustainability trend
Chart 10 Key Trends 2025
Strong sales of value childrenswear support market polarisation trend
Chart 11 Smyk Continues to Expand in Romania in 2025
Parents prioritise quality and sustainability in children's clothing
Chart 12 Upcycling Leader Expands its Product Portfolio in 2025
Value childrenswear drives sales with affordable pricing
Demand for licensed products to continue alongside overall growth in childrenswear
Declining birth rates to affect childrenswear market
Regulatory environment set to drive sustainability trend
Economy brands lead with affordable pricing strategy
Affordability and sustainability represent market opportunities
Chart 13 Analyst Insight
Chain retailers lead childrenswear sales with modern, customer-friendly stores
E-commerce gains ground with omnichannel players and ultra-fast-fashion retailers
Apparel Accessories in Romania
KEY DATA FINDINGS
Affordable products appeal to romanian consumers
Chart 14 Key Trends 2025
Brands leverage social media and influencers to drive sales
Chart 15 Musette Launches a Collaboration with Cleopatra Stratan in 2025
Tourism rebound drives renewed demand for apparel accessories
Chart 16 Bucharest-Based Nootka Stocks Up on Mountain Tourism Accessories
Increased disposable income and sustainability trend boosts apparel accessories sales
Chart 17 Bucharest-Based Creative Studio Concentric Launches Upcycling Initiatives
Influencers and sustainability set to drive future sales
Chart 18 Analyst Insight
Cold-weather accessories will remain popular with price-conscious consumers
Mass value segment benefits from increased gross income and impulse consumption
LPP and Meli Melo Paris lead the pack in a crowded apparel accessories landscape
Companies favour organic growth strategies
Affordable offline retail appeals to price-sensitive consumers
E-commerce gains traction with ultra-fast-fashion e-tailers
Menswear in Romania
KEY DATA FINDINGS
Income growth and digitalisation boost Romania’s menswear sales
Chart 19 Key Trends 2025
Zalando rolls out virtual assistant to drive sales and consumer engagement
Chart 20 Zalando Launches Virtual Assistant in Romania in 2025
Men in Romania increasingly opting for affordable basics
LPP's expanded distribution centre enhances logistics efficiency
Chart 21 LPP Romania Expands Key Distribution Centre
Primark's expansion fuels market polarisation
Chart 22 Primark Opens its Fourth Store in Romania
Consumers expected to continue to drive demand for comfort and sustainability
Men's outerwear set to remain largest category with steady growth
E-commerce and sustainability will continue to shape the future of menswear
Chart 23 Analyst Insight
H&M and LPP maintain lead through omnichannel strategies
No significant mergers or acquisitions seen in 2025
Apparel and footwear specialists consolidate lead with omnichannel presence
Retail e-commerce drives growth with extensive offerings
Rapid growth for ultra-fast-fashion
Womenswear in Romania
KEY DATA FINDINGS
Sustainable fashion trend boosts Romanian womenswear sales, despite popularity of rental and resale items
Chart 24 Key Trends 2025
Romania sees modest growth in womenswear sales
Sustainability and upcycling increase in popularity amongst urban consumers
Chart 25 Local Slow-Fashion Companies, Including Arc Studio, Use Upcycled Textiles
Resale and rental trend shapes womenswear market through promise of uniqueness
Chart 26 Humana Launches Platform Centred on Fashion Sustainability
Market polarisation continues to affect womenswear
Chart 27 Inditex Focuses on Expanding its Lefties Brand in Romania
Chart 28 Analyst Insight
Market polarisation to drive growth in womenswear market
Efficient, sustainable operations and technology drive sales growth
Businesses expected to capitalise on eco-friendly trends to capture demand
H&M and Zara maintain lead despite rising competition from affordable challengers
Offline retailer LPP Romania leads with Sinsay discount brand expansion
E-commerce grows as ultra-fast-fashion retailers enter Romanian market
Jeans in Romania
KEY DATA FINDINGS
Sustainability drives growth in jeans sales as retailers adapt to supply chain pressures
Chart 29 Key Trends 2025
LPP expands distribution centre to boost sales
Chart 30 LPP Strengthens its Logistics Network in Response to Supply Chain Pressures
Premium products experience sales growth amidst market polarisation
Chart 31 Zalando Lounge Launches in Romania
No44 promotes sustainability with circular initiative
Chart 32 Romanian Brand No44 Takes Part in Upcycling Trend
Sustainability and premiumisation set to drive growth in jeans market
Chart 33 Analyst Insight
Premium and standard jeans to see significant growth
Digitalisation and sustainability expected to shape business strategies
H&M and LPP maintain lead through diverse offerings and affordable price points
Shein owner Roadget Business Pte Ltd starts to drive change with ultra-low prices
Offline retail leads jeans sales through chained apparel specialists
Trendyol's dynamic performance adds to rapid growth of internet retailing
Digitalisation and sustainability shape retail environment for jeans
Hosiery in Romania
KEY DATA FINDINGS
Non-sheer hosiery drives steady market performance in Romania
Chart 34 Key Trends 2025
Non-sheer hosiery and discounters drive category resilience
Pepco expands presence in smaller urban areas
Chart 35 Pepco Expands its Presence in Romania
AI and tech innovation boosts sales among young consumers
Chart 36 Fashion Days Launches a Virtual Assistant in 2025
Premium and sustainable hosiery expected to gain traction among Romanians
Non-sheer hosiery set to remain largest category, driven by comfort and versatility
Technology integration to continue to improve retail experience and drives sales
Chart 37 Analyst Insight
Pepco and private label products drive value share through affordability
Retailers modernise shopping experiences to strengthen market performance
Chart 38 H&M Continues to Improve its Online Store In 2025
Urban consumers drive premium hosiery sales growth
Pepco and offline retail dominate hosiery sales through affordability
E-commerce gains ground with technological advancements
Footwear in Romania
KEY DATA FINDINGS
Quality focus and competition transform Romanian footwear market
Chart 39 Key Trends 2025
Market polarisation and challenger brands reshape Romanian footwear
Influencers and digital marketing boost brand shares
Chart 40 Musette Partners with Cleopatra Stratan to Launch the Just A Girl Collection
Ana Urbana exemplifies challengers vs incumbents trend with slow fashion approach
Chart 41 Local Player Ana Urbana Focuses on Promoting Slow Fashion
Niche players, women’s footwear and increasing disposable income to drive growth
Sustainability and e-commerce to shape future
Chart 42 Analyst Insight
Deichmann and local brands drive competitive landscape
Supply chain optimisation supports logistical efficiency
Chart 43 Deichmann Opens New Warehouse in Romania
Offline retail remains dominant channel among Romanian consumers
Consumer adoption of e-commerce grows
Sportswear in Romania
KEY DATA FINDINGS
Romanian sportswear market grows amid polarisation and sustainability trends
Chart 44 Key Trends 2025
Romanian sportswear expands despite economic pressures and consumer caution
Resale and rental models gain traction among Romanians
Chart 45 Decathlon Emerges as a Disruptor in Second-Hand Sportswear
Sustainability and inclusivity gain in importance
Chart 46 Nadura Uses Sustainable Materials to Appeal to Eco-Conscious Shoppers
Steady sportswear growth driven by active lifestyles
Resale and rental models gain traction among sustainability-focused consumers
Health trends and demographic expansion to drive future growth
Chart 47 Analyst Insight
Decathlon and adidas lead as market polarisation intensifies
New entrants and product launches drive market dynamics
Chart 48 Luxury Sportswear Retailers Bogner and Code7 Enter the Romanian Market
Sports goods stores lead distribution channels
E-commerce emerges as fastest growing channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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-
- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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