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Apparel and footwear in 2024: The big picture
Retail sales of apparel and footwear in Spain registered a slowdown in growth in both volume and current value terms in 2024, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates, given the high concentration of variable-rate mortgages, Spaniards saw a decline in their disposable incomes and exercised caution when it came to discretionary spending.
2024 key trends
Traditionally, womenswear has been the primary driver of sales in apparel and footwear. While it still accounts for the majority of sales, male consumers are increasingly investing in their appearance and health, fuelling robust performance in menswear and establishing it as a key growth driver in 2024.
Competitive landscape
The competitive landscape in Spain remains dominated by key players, with Inditex's brands, particularly Zara España SA, maintaining key positions. The company has benefited from its value-for-money positioning and a strategy of opening larger, more technologically advanced stores while closing smaller ones in several cities to enhance the customer experience.
Retailing developments
Male consumers are emerging as primary drivers of growth in apparel and footwear. Despite not being as engaged with e-commerce, male specialist retailers are capitalising on this trend, becoming the big winners in brick-and-mortar openings.
What next for apparel and footwear?
Over the forecast period, apparel and footwear in Spain is expected to see relatively stable, modest growth in both volume and current value terms, with the latter outperforming the former, partly as a result of ongoing higher prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Spain?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Spain
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Childrenswear in Spain
KEY DATA FINDINGS
Smaller retailers suffer as price becomes an increasingly important consideration amid high cost of living
Social media shapes young fashion trends in Spain in 2024
Older children are a focus of growth for the category
Demographic and economic trends will hamper growth
Social media platforms will grow in importance over the forecast period
Players will likely revamp their bricks-and-mortar stores in order to boost traffic
Table 13 Sales of Childrenswear by Category: Volume 2019-2024
Table 14 Sales of Childrenswear by Category: Value 2019-2024
Table 15 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 19 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 20 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
Apparel Accessories in Spain
KEY DATA FINDINGS
A relatively positive performance for apparel accessories in 2024, despite the challenging economic landscape
Relaxation of work dress codes and warmer temperatures impact demand
Fast fashion brands and private label gain ground in a fragmented landscape
Unfavourable economic conditions will curtail discretionary spending over the forecast period
Continued working-from-home trend will continue to hamper sales
Growing consumer preference for experiences over material gifts
Table 23 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 24 Sales of Apparel Accessories by Category: Value 2019-2024
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
Menswear in Spain
KEY DATA FINDINGS
Slowdown in growth for menswear, while changing working patterns facilitate shift from formal to informal styles
Brick-and-mortar outlets remain key sales channels for menswear
Zara leads a fragmented competitive landscape in 2024
Economic outlook and persistent inflation set to shape sales over the forecast period
Sustainable fashion will grow in prominence, but price will remain deciding factor in purchasing decisions
Dressing down and the casualwear trend will support sales in the years ahead
Table 33 Sales of Menswear by Category: Volume 2019-2024
Table 34 Sales of Menswear by Category: Value 2019-2024
Table 35 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 36 Sales of Menswear by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Menswear: % Value 2020-2024
Table 38 LBN Brand Shares of Menswear: % Value 2021-2024
Table 39 NBO Company Shares of Men’s Nightwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2021-2024
Table 41 NBO Company Shares of Men’s Outerwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2021-2024
Table 43 NBO Company Shares of Men’s Swimwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2021-2024
Table 45 NBO Company Shares of Men’s Underwear: % Value 2020-2024
Table 46 LBN Brand Shares of Men’s Underwear: % Value 2021-2024
Table 47 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 48 Forecast Sales of Menswear by Category: Value 2024-2029
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
Womenswear in Spain
KEY DATA FINDINGS
Weaker performance for womenswear in Spain in 2024, as women cut back on discretionary spending
Fast-fashion brands remain popular with younger consumers in particular, despite concerns about sustainability
Zara retains top category position amid fierce competition in 2024
Sluggish performance predicted for womenswear in the years ahead
New ways to promote sustainability are likely to emerge as players seek to differentiate and vie for share
Shift in focus could present opportunities for players in womenswear
Table 51 Sales of Womenswear by Category: Volume 2019-2024
Table 52 Sales of Womenswear by Category: Value 2019-2024
Table 53 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 54 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 55 NBO Company Shares of Womenswear: % Value 2020-2024
Table 56 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 57 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 59 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 61 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
Table 63 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 64 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 65 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 66 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
Jeans in Spain
KEY DATA FINDINGS
Jeans benefits from status as a wardrobe staple, but trading down is visible in 2024
Some polarisation in a challenging economic climate
Zara leads a relatively fragmented competitive landscape in 2024
Economy jeans will continue to see strong demand as a result of ongoing economic uncertainty
Sustainable jeans will gain traction, particularly amongst younger Spaniards
Body-positive movement is expected to stall, as slimness is still seen as important for positive body image
Table 69 Sales of Jeans by Category: Volume 2019-2024
Table 70 Sales of Jeans by Category: Value 2019-2024
Table 71 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 72 Sales of Jeans by Category: % Value Growth 2019-2024
Table 73 Sales of Men’s Jeans by Category: Volume 2019-2024
Table 74 Sales of Men’s Jeans by Category: Value 2019-2024
Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 76 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 77 Sales of Women’s Jeans by Category: Volume 2019-2024
Table 78 Sales of Women’s Jeans by Category: Value 2019-2024
Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 80 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Jeans: % Value 2020-2024
Table 82 LBN Brand Shares of Jeans: % Value 2021-2024
Table 83 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 84 Forecast Sales of Jeans by Category: Value 2024-2029
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
Table 88 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
Table 92 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029
Hosiery in Spain
KEY DATA FINDINGS
Challenging economic climate dampens demand for hosiery in 2024
Sheer hosiery is increasingly viewed as an unfashionable item of clothing
Calzedonia continues to lead sales of hosiery in Spain in a fragmented landscape
Consumer price consciousness will limit growth over the forecast period
New working habits will continue to influence sales
Ageing population will help to boost demand for functional hosiery in the coming years
Table 95 Sales of Hosiery by Category: Volume 2019-2024
Table 96 Sales of Hosiery by Category: Value 2019-2024
Table 97 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 98 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 99 NBO Company Shares of Hosiery: % Value 2020-2024
Table 100 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 101 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 102 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
Footwear in Spain
KEY DATA FINDINGS
Cash-strapped Spaniards eschew discretionary footwear purchases in 2024
Sustainability remains important, but price is the deciding factor
Nike retains the lead in 2024 but loses share to second-ranking Zara
Economic factors and consumers priorities shaping sales
Lifestyle changes set to influence footwear, but consumers will remain price-conscious
Demographic trends and environmental awareness will drive innovation
Table 105 Sales of Footwear by Category: Volume 2019-2024
Table 106 Sales of Footwear by Category: Value 2019-2024
Table 107 Sales of Footwear by Category: % Volume Growth 2019-2024
Table 108 Sales of Footwear by Category: % Value Growth 2019-2024
Table 109 NBO Company Shares of Footwear: % Value 2020-2024
Table 110 LBN Brand Shares of Footwear: % Value 2021-2024
Table 111 Distribution of Footwear by Format: % Value 2019-2024
Table 112 Forecast Sales of Footwear by Category: Volume 2024-2029
Table 113 Forecast Sales of Footwear by Category: Value 2024-2029
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2024-2029
Sportswear in Spain
KEY DATA FINDINGS
Slower growth for sportswear in 2024, despite keen interest amongst Spaniards in sport and fitness
Mainstream players increasingly invest in sportswear ranges
Key player Decathlon invests in new store concepts to entice local consumers
An uncertain economic outlook will impede the recovery of sportswear to some extent
Continuation of athleisure trend provides an opportunity for sportswear manufacturers
Players will upgrade the physical store experience as they seek to differentiate themselves
Table 116 Sales of Sportswear by Category: Value 2019-2024
Table 117 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 118 NBO Company Shares of Sportswear: % Value 2020-2024
Table 119 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 120 Distribution of Sportswear by Format: % Value 2019-2024
Table 121 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Apparel and Footwear
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-
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
-
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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-
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
-
- Women's Nightwear
-
-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
-
- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
-
- Women's Swimwear
- Women's Underwear
-
-
- Nightwear
-
-
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
-
- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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-
- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
-
Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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