Escalating geopolitical uncertainty, Trump policies, shifting consumer demands and technological disruptions are all having a significant impact on the fashion market globally. From diversifying their sourcing and retail markets to investing in AI tools and experience-led models, or banking on sustainability for longer-term value creation, this report looks at the various strategies fashion players are adopting, to build growth and resilience.
Delivery
This report comes in PPT.
Key findings
Ongoing geopolitical disruptions are reshaping the world economy and consumer demands. Market players are forced to mitigate risks and pursue a diversification strategy for their supply chain and retail markets. This may also accelerate investments in AI-powered additive/3D manufacturing lines and new man-made materials to facilitate nearshoring.
Market players not only need to expand to emerging economies and diversify geographically but also to sharpen their strategies to effectively target the right audience. Hence, segmenting and better understanding the preferences and values of each generation has never been so crucial.
In a volatile market environment, shaped by geopolitics and technological disruptions, market players need to improve their services to customers, deliver personalised high-touch experiences, embrace AI tools and understand how this is changing consumers’ search process.
As consumers increasingly prefer experiences over tangible goods and prioritise their wellness, a growing number of market players are moving towards experience-led models, from travel to hospitality or private members’ clubs, to drive growth, build loyalty and elevate their brand.
Sustainability remains crucial as a long-term strategy. New ESG laws, especially in the EU, are becoming effective and consumers increasingly demand more transparency from the brands they buy. Hence, fashion players need to continue investing in more circular business models and tools such as digital product IDs to deliver what regulators and consumers will ask for, in future.
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
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