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Most health and wellness claims show growth in volume and current value terms
Health and wellness in China performed positively in 2024, with the majority of claims expanding in volume and current value terms across packaged food, soft drinks and hot drinks. While growth prospects were tempered by encroaching maturity and population decline, sales remained robust on the whole thanks to rising health-consciousness. Having become more ingrained since the pandemic, this trend continued to be reinforced by factors such as the country’s ageing demographic profile, increasingly busy lifestyles and exposure to health-oriented influencers on social media platforms. High levels of innovation, aggressive marketing activities and improvements in the distribution of various brands and product types also helped to sustain strong interest in most claims. Given that health and wellness variants tend to be more expensive than standard alternatives, low inflation ensured overall demand was further bolstered by greater price stability and a modest but steady recovery in confidence and purchasing power among consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Wellness industry in China with research from Euromonitor International's team of analysts.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food and beverages categories.
If you're in the Health and Wellness industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity; or to offer resilience amidst market uncertainty.
The Health and Wellness in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Wellness in China?
- What are the key health and wellness concerns driving sales in Health and Wellness?
- Is Health and Wellness a dynamic niche or mainstream concern in China?
- Which are the leading brands in Health and Wellness in China?
- How are products distributed in Health and Wellness in China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
Health and Wellness in China
Most health and wellness claims show growth in volume and current value terms
Products with sugar- and fat-related claims profit from growing concerns about obesity
Interest in clean label varieties continues to rise
Outlook for health and wellness remains broadly favourable
HW Hot Drinks in China
KEY DATA FINDINGS
Rising health-consciousness continues to lift overall demand
Obesity concerns encourage reformulation of popular other hot drinks brands
No sugar remains the leading health and wellness claim
Preventive health trend continues to buoy demand for probiotic products
Clean label products expected to win over more consumers
No sugar and immune support claims likely to experience contrasting fortunes
Interest in probiotic hot drinks set to remain strong
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
HW Soft Drinks in China
KEY DATA FINDINGS
Chinese consumers continue to make healthier soft drinks choices
Growing preference for clean label varieties especially pronounced in RTD tea
Energy boosting remains the leading health and wellness claim in value terms
Preventive health trend continues to favour good source of vitamins soft drinks
Products with functional, plant-based and natural claims set to become more popular
Energy boosting and no sugar soft drinks retain solid growth prospects
Outlook for good source of vitamins claim remains favourable
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
HW Snacks in China
KEY DATA FINDINGS
Rising health awareness and busy lifestyles continue to boost sales
Snacks perceived to aid weight management efforts increasingly favoured
Vegetarian becomes the top health and wellness claim in 2024
Interest in natural snacks remains strong despite drop in total sales
Snacks with functional benefits set to become more popular
Vegetarian projected to remain the leading claim in value terms
Overall demand for natural products expected to rebound
Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
HW Dairy Products and Alternatives in China
KEY DATA FINDINGS
Most claims show strong growth in volume and current value terms
Health and wellness variants feature prominently among new launches
Good source of minerals remains the leading health and wellness claim
Probiotic sales depressed by falling demand in yoghurt
Diversification of milk sources set to become more visible
Good source of minerals products well placed to profit from population ageing
Probiotic powder milk will continue to gain popularity among older demographics
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
HW Cooking Ingredients and Meals in China
KEY DATA FINDINGS
Growing adoption of healthier eating habits lifts overall demand
Penetration of health and wellness products rises across cooking ingredients and meals
Vegetarian remains the top health and wellness claim in 2024
Organic varieties continue to gain popularity
Government policies bode well for products with fat- and sugar-related claims
Vegetarian cooking ingredients and meals retains solid growth prospects
Interest in organic options will continue to increase
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
HW Staple Foods in China
KEY DATA FINDINGS
Majority of claims record positive results in volume and current value terms
High fibre, low salt and organic staple foods gain popularity
Vegetarian still the leading health and wellness claim in value terms
Obesity concerns continue to bolster demand for low fat options
Interest in organic and functional products set to continue rising
Vegetarian predicted to remain the top claim
Low fat growth prospects strongest in breakfast cereals, processed meat and seafood
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
Health and Wellness
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitions
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This report originates from Passport, our Health and Wellness research and analysis database.
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