PROSPECTS AND OPPORTUNITIES
Penetration of high protein and low salt products set to rise but natural claims will be important
With more people in France now consciously reducing their consumption of meat or forgoing it entirely for the sake of their health, the environment and animal welfare, interest in other protein sources is increasing. This should support the growth and expansion of high protein dairy products and alternatives.
Lactose free products expected to gain ground in multiple categories as awareness of food intolerances grows
Lactose free dairy products and alternatives is projected to be one of the most dynamic areas over the forecast period. Penetration will continue to be strengthened by rising awareness among French consumers that common digestive complaints and other minor health problems may be caused by lactose intolerance.
Keto expected to become more popular while butter and spreads could be a focus of innovation
Keto claims are expected to increase in popularity within dairy products and alternatives over the forecast period, reflecting the increasing popularity of ketogenic diets among French consumers. Due to rising rates of obesity and overweight many French consumers are keen to lose weight and improve their general health and wellbeing, which is encouraging more people to adopt new diets, such as keto.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in France?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in France?
- Which are the leading brands in HW Dairy Products and Alternatives in France?
- How are products distributed in HW Dairy Products and Alternatives in France?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in France - Category analysis
KEY DATA FINDINGS
Rising health and environmental concerns driving interest in plant-based products in France
Organic remains the leading health and wellness claim in value terms
Weight management claims boosted by rising obesity concerns
Penetration of high protein and low salt products set to rise but natural claims will be important
Lactose free products expected to gain ground in multiple categories as awareness of food intolerances grows
Keto expected to become more popular while butter and spreads could be a focus of innovation
Health and Wellness in France - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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