Health and wellness dairy products and alternatives remained part of everyday diets in France in 2024, but consumer expectations continued to evolve. Flexitarianism supported ongoing interest in plant-based dairy, with many consumers increasingly mixing animal and plant-based options rather than switching entirely. At the same time, clean label preferences strengthened, including heightened awareness of added sugar and the perceived processing of some plant-based products. Against this backdrop,
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in France?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in France?
- Which are the leading brands in HW Dairy Products and Alternatives in France?
- How are products distributed in HW Dairy Products and Alternatives in France?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in France - Category analysis
KEY DATA FINDINGS
Flexitarian habits and clean label expectations reshape dairy health and wellness
Flexitarian routines support plant-based growth, but processing concerns rise
Organic dairy loses momentum as prices rise, with private label gaining ground
High protein gains mainstream appeal beyond sports nutrition
Clean labels, functionality and alternative milks drive future health and wellness demand
Organic recovery depends on affordability and the resilience of smaller producers
High protein expands into more dairy formats, with private label likely to intensify competition
Health and Wellness in France - Industry Overview
Health and wellness shifts towards pragmatism, affordability and everyday relevance
Sugar reduction, reformulation and clean labels dominate health and wellness performance
Affordability pressures reshape premium health claims and consumption patterns
Health and wellness growth will be driven by mainstream integration and functional relevance
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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