PROSPECTS AND OPPORTUNITIES
The natural claim see the strongest sales as consumers avoid artificial ingredients
Natural is set to be the leading claim across the forecast period, with retail sales of natural dairy products and alternatives projected to rise at a 3% 2023 constant value CAGR to reach PLN6.3 billion in 2028.
The rising popularity of vegan and vegetarian products drive sales and shape innovations
The number of Polish consumers keen to eat vegan products is set to rise over the forecast period, with concerns surrounding environmental benefits, animal welfare, and health driving innovations. In addition to consumers switching to these diets, innovations in the vegan and plant-based landscape will continue to boost growth.
Consumers look for low fat claims as obesity and diabetes rise in Poland
Across the forecast period, low-fat dairy products and alternatives are set to gain ground, projected to rise at a 3% 2023 constant value CAGR to reach PLN3.8 billion in 2028.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Poland?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Poland?
- Which are the leading brands in HW Dairy Products and Alternatives in Poland?
- How are products distributed in HW Dairy Products and Alternatives in Poland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Poland - Category analysis
KEY DATA FINDINGS
The natural claim leads retail value sales as consumers look to maximise health benefits
As vegan diets increase, plant-based and vegan options gain ground on the landscape
Lactose free options rise as consumers avoid allergens and look to improve gut health
The natural claim see the strongest sales as consumers avoid artificial ingredients
The rising popularity of vegan and vegetarian products drive sales and shape innovations
Consumers look for low fat claims as obesity and diabetes rise in Poland
Health and Wellness in Poland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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