In 2024, fortified/functional and natural claims shaped dairy products and alternatives in Poland, with high protein products particularly popular among health-conscious consumers. Probiotic products gained traction due to rising awareness of gut health, while mineral-fortified variants reinforced functional benefits. Natural and minimally processed products, including butter and traditional cheeses, continued to resonate, supported by transparency, local sourcing, and heritage-focused positioni
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Poland?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Poland?
- Which are the leading brands in HW Dairy Products and Alternatives in Poland?
- How are products distributed in HW Dairy Products and Alternatives in Poland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Poland - Category analysis
KEY DATA FINDINGS
Fortified, natural, and probiotic products drive sales of dairy products and alternatives
Fortified/functional and natural claims continue to drive sales in Poland in 2024
Natural claims and traditional heritage are key drivers of sales for dairy in Poland
Growing demand for probiotic products is driven by gut health and functional nutrition awareness
Plant-based innovation and protein fortification will shape the forecast period
Transparency and tradition are set to support ongoing sales of the natural claims
Rising sales of the probiotic claims will be fuelled by growing gut health awareness
Health and Wellness in Poland - Industry Overview
Consumers seeking natural health and wellness claims
Natural, minimally processed, and high protein products drive mainstream health-focused choices
Digestive health, sugar reduction, and functional benefits influence innovation
Natural ingredients and functional innovation are set to support innovation within food and drink in Poland
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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