In 2024, Greek dairy and alternatives saw strong innovation driven by health and wellness trends, with fortified/functional, probiotic, and plant-based products gaining momentum. Low fat claims grew across milk, cheese, and plant-based options, while calcium and mineral enrichment, particularly in yoghurt and kefir, supported bone health positioning. Organic and baby food products also expanded, reflecting rising consumer demand for sustainable, nutrient-rich, and digestive-friendly options.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Greece?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Greece?
- Which are the leading brands in HW Dairy Products and Alternatives in Greece?
- How are products distributed in HW Dairy Products and Alternatives in Greece?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Greece - Category analysis
KEY DATA FINDINGS
Fortified/functional and low fat claims drive sales in Greek dairy products and alternatives
Plant-based, high protein and fortified/functional claims drive innovation in dairy products and alternatives in 2024
Low fat positioning gains momentum as brands reformulate milk, cheese and plant-based alternatives
Calcium rich positioning strengthens sales of dairy, especially yoghurt and kefir, in 2024
High protein, probiotic and organic claims are set to drive growth across the forecast period
The low fat claim is expected to continue developing, with new launches in milk and yoghurt
Calcium enrichment and mineral fortification is set to support innovation in dairy products and alternatives
Health and Wellness in Greece - Industry Overview
Health-driven consumers embrace plant-based, no sugar and natural claims
Plant-based, high protein, and multifunctional nutrition choices rise
Natural and organic products build trust and offer perceived health benefits
Health claims are set to drive growth and innovation across packaged food and drinks in Greece
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!