PROSPECTS AND OPPORTUNITIES
Further merging of health and wellness and ethical considerations
The forecast period is likely to see the further merging of health and wellness and ethical concerns, particularly around the environment. This will support rising interest in a number of health and wellness claims, including dairy free, plant-based, vegan, and vegetarian, as consumers look to reduce their consumption of meat and dairy products for both health and environmental reasons.
Increasingly sophisticated consumer demand
Consumers’ expectations of the health effects of dairy products and alternatives are growing as health awareness becomes more sophisticated. In this context there is expected to be a rise in demand for products such as functional yoghurts that aid the digestive system or include extra protein.
Private label to change the competitive landscape and make plant-based claim more accessible
With plant-based dairy products set to grow in popularity and become increasingly mainstream in the forecast period, the private label segment is expected to become an increasingly prominent feature of the competitive landscape. According to executives in the plant-based dairy industry, the future of dairy products is expected to be reshaped, and the introduction of private label plant-based dairy products will herald a new era for the plant-based claim in dairy products and alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Greece?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Greece?
- Which are the leading brands in HW Dairy Products and Alternatives in Greece?
- How are products distributed in HW Dairy Products and Alternatives in Greece?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Greece - Category analysis
KEY DATA FINDINGS
High protein claim records strong rise
Growing interest in fortified and functional claims
Vegan claim benefits from environmental and animal welfare concerns, as well as health and wellness trend
Further merging of health and wellness and ethical considerations
Increasingly sophisticated consumer demand
Private label to change the competitive landscape and make plant-based claim more accessible
Health and Wellness in Greece - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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