PROSPECTS AND OPPORTUNITIES
Competition to intensify amongst plant-based milk players, creating new opportunities
In recent years, plant-based milks made from nuts, legumes, and grains have become increasingly popular as part of the larger trend towards healthy living. Consumers are now increasingly concerned with obtaining functional nutrients from their food and are turning to plant-based milks, which are often perceived as being higher in nutrients and lower in fat than cow's milk.
Further demand for fortified/functional health and wellness dairy products and alternatives
With the ongoing acceleration of consumer lifestyles and the ever more sophisticated character of consumers’ knowledge about health and wellness issues, the forecast period is set to see a growing range of dairy products and alternatives offering functional benefits. Indeed, fortification and functionality are expected to become more common across a range of dairy products and alternatives categories.
Growing demand for products carrying organic claim
Volume sales of dairy products and alternatives carrying the organic claim are set to rise strongly over the forecast period. This will be supported by the ongoing merging of the health and wellness trend with consumers’ environmental concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Thailand?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Thailand?
- Which are the leading brands in HW Dairy Products and Alternatives in Thailand?
- How are products distributed in HW Dairy Products and Alternatives in Thailand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Thailand - Category analysis
KEY DATA FINDINGS
Manufacturers add functional benefits to their products to appeal to health conscious consumers
Expanding range of products with plant-based and vegan claims
Reducing fat and sugar content
Competition to intensify amongst plant-based milk players, creating new opportunities
Further demand for fortified/functional health and wellness dairy products and alternatives
Growing demand for products carrying organic claim
Health and Wellness in Thailand - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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